The Power Of Your Subconscious Mind – Book Summary

The people who use the subconscious mind are able to heal their own bodies, attract an object, an emotional state, a partner, receive many ideas and inspiration, etc.

The law of your mind is the law of belief. Start by believing in the power of your mind, then believe in belief itself and lastly believe that you can change your situation, no matter how trapped you seem.

“All your experiences, events, conditions and acts are reactions of your subconscious mind to your thoughts”

The subconscious mind converts your thoughts into a physical reality. How? 

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Any text in italics is a reference from the Power of Your Subconscious Mind unless otherwise mentioned

Chapter 1: The Treasure House Within You

There are two different types of men:

Magnetized Men, who are full of confidence and faith. They are able to attract opportunities, wealth, health just as a magnet attracts magnetized metals.

Demagnetized Men, who are full of fears and doubts. They attract failure, laziness and poverty. They repel success, wealth and prosperity just as a magnet repels another magnet with the same pole.

The people who use the subconscious mind are able to heal their own bodies, attract an object, an emotional state, a partner, receive many ideas and inspiration, etc.

The law of your mind is the law of belief.

Start by believing in the power of your mind, then believe in belief itself and lastly believe that you can change your situation, no matter how trapped you seem.

All your experiences, events, conditions and acts are reactions of your subconscious mind to your thoughts.”

The subconscious mind converts your thoughts into a physical reality.

Say, you want to become more productive, and you think, visualize and feel the state of productivity constantly, your subconscious mind marks productivity as a priority and hence it does everything in its power to help you become productive.

Your mind, habits and behavior will work for the single purpose of productivity.

Use this fact to better your life, focus and fill your thoughts with the things you wish to attract and the subconscious mind will work day and night for your demand.

All your experiences, events, conditions, and acts are the reactions of your subconscious mind to your thoughts.

A good example to further your understanding of the relationship between the conscious and the subconscious is the work of a gardener. Your mind is a garden, and you are the gardener. You plant seeds (thoughts) in your subconscious mind all day long.

Those seeds after time, will sprout into a small plant (behavior). If those seeds remain for even longer the small plant becomes a large plant(habit).

As you sow in your subconscious mind, so shall you reap in your body and environment.”

Foolish men only try to change a situation externally (work hard).
Wise men change their situations internally and externally (work smart).


Chapter 2: How Your Own Mind Works.

Once the subconscious mind accepts an idea it begins to implement it, regardless if the idea is a positive or negative idea.

The subconscious mind simply absorbs what the conscious mind habitually agrees on.

The subconscious mind works by association of ideas and draws from every piece of knowledge and every experience from your life.

Sometimes the subconscious mind may bring immediate results, at other times it may take days, weeks or even longer. This is solely based on the nature of the request and the required tools to fulfill that request.

If you wish to use the subconscious mind to eliminate fear, this may take a day or two. This is because fear is an aspect of the mind, most times there is nothing to be feared. The subconscious could easily manage this, sending messages to the conscious brain to loosen up and become less tense.

However some requests may take a while longer, for example you place the idea of earning a lot of money in your subconscious.

The subconscious mind will work to bring that along, and you will see that there will be changes in your behavior and habit. You may be more productive and more efficient, hence upon your manager seeing this, he might give you a pay rise. Or you may have a good flow of ideas, increased energy, clear mind so that you can focus on starting a business.

If you place the idea of becoming a strong individual with a toned body and big muscles, the subconscious mind will make working out easier for you in terms of motivation and energy.

You won’t become strong overnight, you will start to work out smarter and faster. Your life will revolve around becoming stronger. Whenever someone offers you an unhealthy snack you will refuse, even though you would have previously accepted.

Many people complain and bicker, mentioning that the usage of the subconscious mind never work. That is because they do not understand the true principles regarding the subconscious mind.

The Nature of the Subconscious Mind

The subconscious mind does not work on magic. “It draws on the infinite power, energy, and wisdom within you.”

Many people are under the foolish assumption that the subconscious mind will manifest anything in a short amount of time. While it may be true that someone else may give you what you have been
trying to manifest, sometimes the subconscious mind will give you all the tools required to manifest your request.

A common request that people wish for is wealth.

Sometimes you may receive that money directly, depending on the amount. But most times the subconscious will give your traits, qualities and habits required to achieve that wealth.

Relationship between the conscious and the subconscious.

I can easily make the assumption that people who wish to harness the power of the subconscious, use affirmations thinking that it will grant them what they desire.

We have heard this everywhere, ‘repeat what you wish to acquire and the subconscious will work on that for you’.

Affirmations do have potential to work, and are effective. However, I believe people do not really grasp the theory and principles behind affirmations, hence limiting their chances of success in using affirmations. For affirmations to work, your conscious mind must believe & have faith in what you are repeating.

Most people repeat “I am wealthy”, while they know deep down they are not. They look into their wallets every day and feel the lack of wealth. Hence, the subconscious mind will not receive the affirmation.

Your subconscious mind takes the orders you give it based upon what your conscious mind believes and accepts as true

How to use affirmations properly?

Repeat AN affirmation while visualizing & feeling the fulfillment of the affirmation.

When you are visualizing you should attempt to the feel the emotions that correspond to the fulfillment of desire.

All thoughts which have been mixed emotionalized (given feeling) and mixed with faith, begin immediately to translate themselves into their physical equivalent or counterpart.”


The success of this technique is dependent on the level of visualization someone has.

When visualizing, make sure you visualize the details and make sure the visualization is similar to how the scenario will unfold in real life.

Visualize yourself in the possession of money in an environment you know and frequent in your life, visualize what you are wearing at the time and visualize it as if it was a movie about yourself.

Make general affirmations.

Remember what we said about the issue of people making affirmations and not consciously believing in them. The following technique is aimed at overcoming that barrier.

By making general affirmations, your conscious mind cannot pick up on the validity of the statement.

For instance, a general affirmation that is mentioned in the book is, “By day and night I am being prospered in all of my interests”.


Heterosuggestions are suggestions from other people that influence an individual’s thinking patterns and attitude.

Richard Bergh: Hypnotisk seans. NM 185

Your parents, environment and educators may have been giving you suggestions and certain thinking patterns since you were very young. And you might have been operating through these thinking patterns throughout your life.

For instance, a parent keeps mentioning the statement ‘money is the root of all evil’ in front of a six-year-old child.

That child will grow up with a lack of money, because the subconscious mind holds the program that money is bad and hence keeps him away from money.

It is incumbent for us today to examine if we have any negative programs passed on to us from our parents or our teachers.

To identify negative programs, we must look into our lives and see what aspects of life are we
constantly failing at. Are we failing at securing and maintaining wealth, are we failing at creating strong, close relationships, or are we unable to lose weight or get in shape.

Once you identify an area that you constantly fail at, most likely that it is because of a negative program that was fed to you.

However, as we get older it is important to reject heterosuggestions. For example, If people call you aloof or weird you mustn’t accept that statement. If you continue to reject those statements, that negative program will not enter your subconscious.

However, if people say good things about you, you should accept it. By accepting it you are allowing a positive suggestion to enter your subconscious. And hence you will emulate that positive suggestion more often.

The suggestions of others in themselves have absolutely no power whatever over you except the power that you give them through your own thoughts. You have to give your mental consent; you have to entertain the thought. Then it becomes your thought, and you do the thinking. Remember, you have the capacity to choose.

Choose life ! Choose love ! Choose health !”

Chapter 3: The Miracle Working Power of Your Subconscious

You can discover the miracle working power of your subconscious by plainly stating to your subconscious prior to sleep that you wish a certain specific thing accomplished.”

You will find that the forces within you will be released, leading to the desired result.

The Law of Correspondence is known as; As within, so without; as above so below.


As in heaven [your own mind], so on earth [in your body and environment]

Whatever is impressed in your subconscious mind is externally manifested.

That is why the American Essayist Ralph Waldo Emerson said,

Man is what he thinks all day long”.

How to convey the idea of perfect health to your subconscious mind?

Relax yourself mentally and physically.

Once you are in a sleepy/drowsy state, mention a detailed suggestion you wish to give the subconscious.

The one Joseph Murphy mentions in the book is; “The perfection of God is now being expressed through me. The idea of perfect health is now filling my subconscious mind. The image God has of me is a perfect image and my subconscious mind recreates my body in perfect accordance with the perfect accordance with the perfect image held in the mind of God.”

Another method in conveying the idea of perfect health to your subconscious mind is through scientific visualization.

To do this, you must be in a relaxed state, then begin to visualize yourself healthy.

How would life change if you become healthy again ?

Visualize yourself going about your day as a healthy man or woman.

Do not leave out any details, make the visualization so real that you feel the emotion of it as if it were real.

Read more on Visualization and Occult Techniques:


Chapter 5: Mental Healings in Modern Times

The kinetic action of the subconscious mind continues throughout your sleep-time period. Hence, give the subconscious mind something good to work on as you drop off into slumber.”

Imagine the end result you wish to acquire and feel the emotion of its reality.

Chapter 6: Practical Techniques in Mental Healing

Nothing happens by chance. This is a world of law and order.”

Every Cause has its Effect; every Effect has its Cause; everything happens according to Law; Chance is but a name for Law not recognized; there are many planes of causation, but nothing escapes the Law.


The Passing Over Technique for Creating a Program in the Subconscious.

To use the passing over technique you must be in a reverie-like state (daydream).

Think about what you want and see it coming to you from that moment.

For example, you have a cold that you wish to get rid of. You may repeat,

It is passing away now”.

The Visualization Technique

Visualize that which you want to acquire in complete detail.

For example, you want to land a job at a prestigious firm.

Visualize yourself dressed in a certain type of clothing while parking at a car park 5 minutes away from the office. Visualize yourself interacting with people in the elevator as you go up. Visualize everything you can think of.

A mental picture held in the mind, backed by faith will come to pass.”

Faith is of utmost important. You cannot perform any subconscious programming techniques without faith.

Napoleon Hill mentions in the book Think & Grow Rich:

Faith is the head chemist of the mind. When faith is blended with thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence, as in the case of prayer.

The Baudouin Technique:

Enter into a drowsy, sleepy state, or a state akin to sleep.

Sum up your desire into a mantra, or a simple statement (‘Wealth’ or ‘Wealth & Health)

Repeat it over and over again as a lullaby.


Chapter 7: The Tendency of the Subconscious is Lifeward.

Your subconscious speaks to you in intuitions, impulses, hutches, in-limitations, urges, and ideas.

Chapter 8: How to Get the Results You Want

The subconscious mind follows the dominant idea in your mind.

Everyone has money and success on their mind, but they cannot acquire it because it is not the dominant idea in the mind. They must cast away all short term desires and focus on their main desire in life.

Also, people spend time thinking about money, but they also think about their lack of money at the same time. This is a sure way to trap yourself in a loop of undesirable manifestations.

Avoid conflict between the conscious and subconscious mind.

You can avoid conflict between your conscious and subconscious in a sleepy state.

Imagine the fulfilment of your desire over and over again prior to sleep.

Chapter 9: How to Use the Power of Your Subconscious for Wealth.

Repeat the following statement for about five minutes to yourself three or four times a day, “Wealth — Success.”

The reason for this particular statement instead of the statement “I am wealthy” is
because if you repeat the latter statement, there will be a conflict between the two minds.

Hence, these types of affirmations will not be of any use.

When you repeat the words, “Wealth”, you instil in yourself the feeling of wealth.

The feeling of wealth produces wealth.

Another method in avoiding mental conflict is by making general affirmations.

“By day and by night I am being prospered by all my interests”

This affirmation will not arouse any argument because it does not contradict your
subconscious mind’s impression of financial lack.

One preventative factor of wealth is envy.

The way to overcome this emotion is to say to yourself, “Isn’t it wonderful! I rejoice in that man’s propensity. I wish for him greater and greater wealth“.

Chapter 10: Your Right to Be Rich.

People have been conditioned to hate money.

They refer to money as “filthy lucre” or “the love of money is the root of all evil.

Another reason they do not prosper is that they have a sneaky subconscious feeling
there is some virtue in poverty.

This subconscious pattern may be due to early childhood training, superstition, or it could be based on a false interpretation of scriptures.

You must never criticize what you desire as you cannot attract what you criticize.

It is important that you change your attitude and subconscious to possess the right beliefs about money.

Use a selection of the following statements several times a day:

I like money, I love it, I use it wisely, constructively, and judiciously. Money is constantly circulating in my life. I release it with joy, and it returns to me multiplied in a wonderful way. It is good and very good. Money flows to me in avalanches of abundance. I use it for good only, and I am grateful for my good and for the riches of my mind.


Chapter 11: Your Subconscious Mind as a Partner in Success.

How to achieve success

The first step to success is to find out the work you love to do, then you must pursue that type of work.

“The process of realizing your Lifes Task comes in three stages:

First you must connect or reconnect with your inclinations, that sense of uniqueness.

Second, . . . you must look at the career path you are already on or are about to begin. The choice of this path-or redirection of it-is critical.

Finally, you must see your career more as a journey with twists and turns rather than a straight line.”


The second step to success is to specialize in some particular branch of work and know more about it than anyone else.

You must concentrate your forces into one niche. By doing this you become a master at something that the competition is not.

The 23rd Law in the book: 48 Laws of Power mentions –

Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another-intensity defeats extensity every time

Robert Greene

The third step is the most important one.

You must be sure that the thing you want to do does not redound to your success only. Your desire must not be selfish; it must benefit humanity.

We advise our readers to read the following paragraphs, as the western world have never spread this advice to the people.

Is it the ambition of your life to accumulate great wealth, and thus to acquire a great name and along with it happiness and satisfaction? Then remember that whether these will come to you will depend entirely upon the use and disposition you make of your wealth. If you regard it as a private trust to be used for the highest good of mankind, then well and good, these will come to you.

If your object, however, is to pile it up, to hoard it, then neither will come; and you will find it a life as unsatisfactory as one can live. There is, there can be, no greatness in things, in material things, of themselves. The greatness is determined entirely by the use and disposition made of them. The greatest greatness and the only true greatness in the world is unselfish love and service and self-devotion to one’s fellow-man.

This is from Ralph Waldo Trine’s book What the World is A-Seeking: Or, The Vital Law of True Life, True Greatness Power and Happiness.

Chapter 12: Scientists Use the Subconscious Mind.

Here is a simple technique you can use to receive guidance on any subject: Quiet the mind and still the body. Tell the body to relax; it has to obey you. It has no volition, initiative, or self-conscious intelligence.

Try to solve it with your conscious mind. Think how happy you would be about the perfect solution. Sense the feeling you would have if the perfect answer were yours now.

You delay the answer by thinking it will take a long time or that it is a major problem. Your subconscious has no problem it knows only the answer.

Chapter 13: Your Subconscious and the Wonders of Sleep.

You build your own future in your mind.

Whatever you habitually think about shall come to pass.

Remember that the future, the result of your habitual thinking, is already in your
mind except when you change it through prayer


Chapter 14: Your Subconscious Mind and Marital Problems.

• How to attract the ideal husband

Begin now to impress your subconscious mind with the qualities and characteristics
you desire in a man.

The nagging wife.

Many times the reason the wife nags is because she gets no attention. Oftentimes, it is a craving for love and affection. Give your wife attention and show your appreciation. Praise and exalt all her many good points.

• The brooding husband.

The man who is brooding, bitter, and resentful can swallow his sharp remarks, abate his anger, and he can go to great lengths to be considerate, kind, and courteous.

Chapter 15: Your Subconscious Mind and Your Happiness.

Marcus Aurelius, the great Roman philosopher once said:

“A man’s life is what his thoughts make of it”


These days there are people who wish to achieve happiness by the purchasing of goods and attainment of wealth. They will never become happy through the attainment of wealth.

Wealth in and of itself will not make you happy,

The happiest are usually the best in the art of living life successfully.

You must choose happiness.

Happiness is a habit.

There is no block to your happiness. External things are not causative; these are effects, not cause. Take your cue from the only creative principle within you. Your thought is cause, and a new cause produces a new effect. Choose happiness.

Chapter 16: Your Subconscious Mind and Harmonious Human Relations.

The good you do for others comes back to you in like measure; and the evil you do returns to you by the law of your own mind. If a man cheats and deceives another, he is actually cheating and deceiving himself.

The daily headlines made him sick.

It is common knowledge that the news is in the business of fear and hatred. They know fear and negative emotions sell more than anything else so they fill our sceens with negativity.

Look at this short story:

A woman wrote to me about her husband, saying that he goes into a rage when he reads what certain newspaper columnists write in the newspaper. She added that this constant reaction of anger and suppressed rage on his part brought on bleeding ulcers, and his physician recommended an emotional reconditioning.

I invited this man to see me and I explained to him the way his mind functions indicating how emotionally immature it was to get angry when others write articles with which he disapproves or disagrees.

He began to realize that he should give the newspaperman freedom to express himself even though the latter disagreed with him politically, religiously, or in any other way. In the same manner, the newspaperman would give him freedom to write a letter to the newspaper disagreeing with his published statements.

He learned that he could disagree without being disagreeable.

To do so would mean that you had descended to that state of low mental vibration and become one with the negative atmosphere of theother. Too many times you will see yourself or others being affected by other people’s opinions and criticism.

Give no one in all the world the power to deflect you from your goal, your aim in life, which is to express your hidden talents to the world, to serve humanity, and to reveal more and more of God’s wisdom, truth, and beauty to all people in the world

On becoming emotionally mature.

What the other person says or does cannot really annoy or irritate you except you permit him to disturb you.

When you become emotionally mature, you do not respond negatively to the criticism and resentment of others. To do so would mean that you had descended to that state of low mental vibration and become one with the negative atmosphere of the other.

Be careful of social media and advertising.

Joseph Murphy is not present in current times when the proliferation of advertising and social media posts is causing a circus of misery among young people & old people.

The advice is the same. Either delete social media or be careful of what you see. The eyes are among the first pathways to jealously and jealously is among the first pathways to misery.

Advertisers bombard us with highly effective subliminal messages. Our continual connection to social media makes us prone to new forms of viral emotional effects. These are not media designed for calm reflection. With their constant presence, we have less and less mental space to step back and think.


Chapter 17: How to Use Your Subconscious Mind for Forgiveness.

You cannot be hurt by criticism when you know that you are master of your thoughts, reactions, and emotions. This gives you the opportunity to pray and bless the other, thereby blessing yourself.

To forgive is to give something for. Give love, peace, joy, wisdom, and all the blessings of life to the other, until there is no sting left in your mind. This is really the acid test of forgiveness.

Chapter 18: How Your Subconscious Removes Mental Blocks.

How to break or build a habit

Habit is the function of your subconscious mind. You learned to swim, ride a bicycle, dance, and drive a car by consciously doing these things over and over again until they established tracks in your subconscious mind.

Then, the automatic habit action of your subconscious mind took over. This is sometimes called second nature, which is a reaction of your subconscious mind to your thinking and acting.

If you repeat a negative thought or act over a period of time, you will be under the compulsion of a habit. The law of your subconscious is compulsion.

When you have an intense hunger to overcome anything in your life, there will be a path out.

However, if you don’t have an intense hunger, then the opportunity will not present itself.

Consider this statement:

“All big things come from small beginnings. The seed of every habit is a single, tiny decision. But as that decision is repeated, a habit sprouts and grows stronger. Roots entrench themselves and branches grow. The task of breaking a bad habit is like uprooting a powerful oak within us. And the task of building a good habit is like cultivating a delicate flower one day at a time.”

Atomic Habits

Chapter 19: How to Use Your Subconscious Mind to Remove Fear.

Ralph Waldo Emerson, philosopher and poet, said, “Do the thing you are afraid to do, and the death of fear is certain.”

Thoughts enveloped in the powerful emotion of fear are realized in the subconscious mind.

For instance if you fear you may fail a test, even though you have all the content memorized and have practiced well. The subconscious will place mental blocks while you are doing your exam as you imprinted the fear of failing in your subconscious mind.

There are two types of fear:

Normal Fear: This is the natural fear that is in every human. This fear is for self-preservation. If we hear a loud sound we are scared, we switch into a fight or flight mode in order to handle the situation.

Abnormal Fear: Abnormal fear takes place when man lets his imagination run riot.

The solution to abnormal fear.

When fear arises, there immediately comes with it a desire for some-thing opposite to the thing feared. Place your attention on the thing immediately desired. Get absorbed and engrossed in your desire, knowing that the subjective always overturns the objective.

A well known method that psychologists advise their patients with is exposure.

You can never leave a fear a behind without facing it.

Consider the following exercise mentioned in the book ‘Know Your Mind: Everyday Emotional and Psychological Problems and How to Overcome Them‘:

To work properly, exposure needs to be done regularly, for at least 45 minutes 3-5 times a week, and systematically. Begin by drawing up a list of the situations you find frightening, and rank them in order of how stressful they are. So if, for example, you have a fear of spiders, you might run like this:

Least Stressful
————————–Looking at pictures of spiders.
————————–Looking at small spiders in a jar.
————————–Having a small spider on my hand.
————————–Looking a large spider in a jar.
————————–Having a large spider on my hand.
Most Stresful
Table from Know Your Mind: Evereday Emotional and Psychological Problems and How to Overcome Them’

Start with the least frightening task on the list and, when you’re comfortable with it, move on to the next one.

Chapter 20: How to Stay Young in Spirit Forever.

Man is as strong as he thinks he is, and as valuable as he thinks he is.

Diets- and exercises won’t keep you young. As a man thinketh, so is he.

Fear of old age can bring about physical and mental deterioration.

Your retirement is a new venture. Take up new studies and new interests. You can now do the things you always wanted to do when you were so busy making a living. Give your attention to living life.

We hope you benefited from this book summary as much as we did when we were writing it.

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As A Man Thinketh

Man’s mind may be likened to a garden, which may be intelligently cultivated or allowed to run wild; but whether cultivated or neglected, it must, and will, -bring forth.- If no useful seeds are -put -into it, then an abundance of useless weed-seeds will -fall -therein, and will continue to produce their kind.

Just as a gardener cultivates his plot, keeping it free from weeds, and growing the flowers and fruits which he requires, so may a man tend the garden of his mind, weeding out all the wrong, useless, and impure thoughts, and cultivating toward perfection the flowers and fruits of right, useful, and pure thoughts.

economics and success

3 Economic Principles for Success


Economics is a field mainly utilised by governments and corporations in order to analyse the strength or weakness of a financial system.

What comes after the analysis is the implementation of custom policy for the purpose of either expanding and contracting the economy.

Most people regard economics as an academic science that only concerns professors and governments . However, there are fundamental laws in economics that must be learnt.

Principle 1

Economics of Information

Markets tend to favour the party that knows more

Charles Wheelan

What is the Economics of Information?

The economics of information is the study of how information can affect an economy and influence economical decisions.

While most people want to learn about demand and supply, macro and microeconomics, monetary and fiscal policy, they overlook one of the most important ideas in economics.

George J. Stigler (1961) starts with this sentiment in the beginning of his journal article The Economics of Information.

ONE should hardly have to tell academicians that information is a valuable resource: knowledge is power. And yet it occupies a slum dwelling in the town of economics.

The Economics of Information can be applied to many phenomena such as business markets, price, marketing, self-development, sports and much more.

The Economics Perspective.

Let us look into the economic explanation of this principle.

A main notion that economists tend to refer to while discussing this topic is the situation in which one party in a market has more knowledge than the other party and the former is at an advantage because of this.

This is also known as information asymmetrywhere one agent had information not available to another” (E. Stiglitz, 2017).

It must be understood that some people, corporations, and small businesses will go as far to promote information asymmetry in the marketplace, the marketing process, the disclaimer of regulations and so on.

Some market participants realise that opportunities for profit can be enhanced by increasing information asymmetries and devote efforts to ensuring the existence and persistence of these information asymmetries, as costly as they may be to the economy as a whole.” (E. Stiglitz, 2017).

This is how companies can sell you products that you think you need but you don’t actually need, this is how some businesses get away with breaking several laws and regulations, this is how companies are able to stay competitive in an ever-expanding market, etc.

Information Asymmetry can occur on different levels:

  • If you are selling a good, you obviously know more about it and you can choose to say a few things about it and choose not to say some things about it. (e.g., selling a used car or used items)
  • If you know of resources, manufacturing process, ideas, and other market inputs that your competition don’t know about, you can perform better.
  • If you know your target audience better, you can develop and market your products better.
  • If customers know & understand Fair Trading Laws better, they can make better decisions.
  • If customers research products deeply they can make better decisions.

There may be some more, but we believe this list is adequate for our purposes in this article.

How can we apply the Economics of Information Principle?

The practical application of the Economics of Information principle is all about making sure you keep updated with all kinds of information, so to stay relevant and profitable in the market.

The principle is sound. If you know more, you are much better off.

Knowledge is the difference between a mediocre product and an innovative product.

Knowledge is the difference between a successful and an unsuccessful marketing campaign.

Knowledge is the difference between a satisfied and unsatisfied customer.

People foolishly disdain knowledge for pleasures, money and relaxation.

There are those who are too proud to participate in an internship. They say “why on earth should I work for free?” Well there are a few answers to this ignorant question.

One will suffice though.

The more knowledge you have, the more you can ask in return.

Human capital theory predicts that differences in wages arise because of differences in human capital. The latter can be accumulated in two ways: through experience and education” (Serneels, 2008).

If you don’t have much skills and knowledge, then why should you expect companies to pay you with a higher wage.

You should never disdain an apprenticeship with no pay. In fact, it is often the height of wisdom to find the perfect mentor and offer your services as an assistant for free” (Greene, 2012).

We advise everyone to pursue internships and apprenticeships, as the Economics of Information is a merciless principle.

In the end, what you don’t know can hurt you. For example:

If Nokia knew of and invested in touch screen technology, they probably would have been the leader in smartphones today.

If Kodak weren’t blinded by their success, they would have known of the rise of digital technologies.

If Blockbuster researched Netflix deeply they would have known that Netflix is the future and hence would have bought it for $50 million when they had the chance and now they would have been worth over $8.5 billion.

The lesson here is simple and clear:

Gain as much knowledge as you can.

Read books, listen to podcasts, attend classes, learn a skill and so on.

We would like to mention that there are a few different types of knowledge:

  • Theory: This is the information that is concerned with ‘how things work’. You couldn’t be able to compete with Elon Musk if you don’t know the theories of physics.
  • Practical: This is the actual skills that turn theories into products and innovation. Elon may have the theory, but he might not have the handy skills of a tradesmen or engineer.
  • Relevant News: This concerns the economic and business environment that surrounds you. You would not start a business in a recession and you most likely won’t sell your business in a boom.

We should also mention an important point.

Knowledge will not attract money, unless it is organised, and intelligently directed, through practical plans of action, to the definite end of accumulation of money” (Hill, 1983).

For instance, you may have more physics, engineering and computer science knowledge than Elon Musk but if there is no ‘practical plan of action’ then that what benefit will that knowledge do for you.

People like to say ‘knowledge is power’ butit is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organised into definite plans of action and directed to a definite end” (Hill, 1983).

The main advice here is not to gain as much knowledge as you can but to apply the knowledge that you do have.

Do not attempt to read as much books as you can. Attempt to read one book deeply and apply the concepts in your daily life.

You don’t need to attend to the ‘self help’ guru scene. Why should you? They repeat they same thing over and over again. The problem is not your lack of knowledge per say, it is your lack of the application of knowledge.

The liability is on you to apply the knowledge that has already been taught for centuries into your daily life.

Marketers simply use the ‘fear of missing out’ phenomena in order to get you to attend pointless events and conferences. The attentive person will realise that the contemporary ‘self help’ gurus are not providing new information, they are simply rephrasing what has been said many years ago.

The only time where these events are important to attend is when the knowledge that is provided has been adapted to the modern world. For instance a good conference to attend will be ‘personal development in the digital age.’

We will conclude by reemphasising the importance of all forms of knowledge in every situation. Whether it be financial, philosophical, psychological, scientific, etc, knowledge is a must.

The last essential advice is the application of that knowledge whenever possible.

Principle 2

Opportunity Cost / Utility

Intelligent people make decisions based on opportunity costs.”

Charlie Munger

What is opportunity cost?

Opportunity costs represent the potential benefits an individual, investor, or business misses out on when choosing one alternative over another(Investopedia).

The Production Possibilities Curve (PPC) is a model that captures scarcity and the opportunity costs of choices when faced with the possibility of producing two goods or services.

Points on the interior of the PPC are inefficient, points on the PPC are efficient, and points beyond the PPC are unattainable.

The opportunity cost of moving from one efficient combination of production to another efficient combination of production is how much of one good is given up in order to get more of the other good (Khan Academy).

Opportunity cost can be applied to literally anything.

You are now reading this article instead of doing many other things like walking the dog, watching a movie, cooking a meal and so on.

If you at this time read this article you will acquire specific benefits. But if you walked the dog instead you will miss out on the benefits of reading the article and acquire the benefits of walking the dog.

The main concern of this economic principle is how can we choose the right decision.

Life is complex and uncertain. There are an infinite number of things that we can be doing at any time. Indeed, every decision that we take involves some kind of trade off. We may trade off utility now against utility in the future”(Wheelan, 2019).

Choosing the right option is a daunting task. There is an infinite amount of possibilities!

We will not explain how to choose the right option, because that is up to the reader. What you value will be different to what I value.

But what is important, is to understand that you must choose what seems most valuable to you at that moment.

Do not allow those intrusive thoughts enter your head and whisper, “You could be doing this”, or “Why are you wasting your time on that when you could be doing this” and so on.

The Economics Perspective

The notion of choosing the right option & profiting from it as much as possible is known as Utility Maximisation in economics.

Utility simply means value, and obviously several parties in the market want to maximise the value of their economic decisions.

A humorous example of this, is when you check out of an hotel, you make sure you take all the condiments, towels, cleaning products, etc. with you. When you do this, you are maximising the utility of your stay at the hotel.

Corporations strive to maximise utility at each possible moment.

Firms don’t simply make a product and just sell it.

Rather, firms spend big money on researching and planning ways to maximise utility from each economic action.

They wont only profit through selling you a good. They will prompt you to sign up for their newsletter or rewards program. They will ask you to refer their business to your friends. They will ask you to follow them and interact with them on social media and so on.

If companies are focusing on maximising utility, then why aren’t you?

How can we apply the Opportunity Cost / Utility Principle?

In order for you to succeed in life you need to maximise your utility in three main things:

  1. Time

Most people spend their time in their present relaxing and burning their time on mindless entertainment.

We understand this though, coming home from work does not motivate you to read a book, start a project, go for a run, etc.

However sacrificing pleasure and relaxation is necessary for future everlasting relaxation.

You have to trade off your utility in the present for utility in the future.

If you’re going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery–isolation. Isolation is the gift (Charles Bukowski)


How many people have you heard complain the same thing over and over again; “The system is rigged against me, the rich get rich and the poor get poorer”. He says this while spending the little money he has on Gucci and Prada and while the real wealthy people are simply wearing jeans and a shirt.

There is nothing wrong with the system rather there is something wrong with these people’s attitude.

Foolish people purchase goods that only provide utility once.

For example; If you buy liquor, you only drink it once and feel the effects once. You cant drink your liquor and have it too.

You must purchase goods & services that will benefit you now and in the future.

For example; Instead of buying a hotshot car, you should buy property. When you own property you can either; live in it in the present and rent it out in the future, or rent it out immediately and earn regular income in the present and in the future.

By choosing property instead of the car you may miss out on the benefit of looking rich and being popular but you acquire the amazing benefit of regular passive income.

This notion can also be observed in relation to education. “If you skip buying a BMW and invest in a college education instead, your future income will be higher” (Wheelan, 2019).


A man does not need brilliance or genius, all he needs is energy” (Albert M. Greenfield)

Energy has the potential to turn rubbish into gold. But unfortunately people don’t realise this, hence they waste their energy on fruitless activities.

I, personally am very devoted to the topic of energy. In my article The awful dream: “My dream job is at Google I argue that people have the skills and the energy to do great things, rather than to work for a corporation.

The world does not need more drone workers simply following orders.

The world needs strong, passionate and intellectual minds who will transform the world into a better place.”

Do not misplace your energy into a corporation who will fire you at the blink of an eye.

Your energy is sacred. Utilise it in the projects you wish to follow.

To conclude on this principle.

You have to trade off your utility in the present for utility in the future which means:

Stop buying unnecessary products (Games, iPhones, Expensive Food, etc.). Stop trying to look rich. Stop going out to unnecessary outings. Stop associating with lazy friends.


Start waking up early. Start good habits. Start a project. Associate with good friends

There are much more examples to give, however we believe we have explained the notion sufficiently.

Utility is value and the lesson here is, you must maximise your utility in the present & the future.

Principle 3

Human Capital

Human Capital is an Economic Passport

What is Human Capital?

Human capital is the sum total of skills embodied within an individual: education, intelligence, charisma, creativity, work experience, entrepreneurial vigour. (Wheelan, 2019).”

The above skills are absolutely necessary for an individuals success.

Wheelan makes the point that people are poor not because they can’t find good jobs but rather the real issue is a lack of skills and human capital.

True, people are poor in America because they cannot find good jobs. But that is the symptom, not the illness. The underlying problem is the lack of skills” (Wheelan, 2019).

There is an important difference between the individual who possess useful, in-demand skills and knowledge than someone who does not have any skills or knowledge.

The one with more useful skills and knowledge finds jobs easier because the human capital he posses is of high quality and of high demand.

If you work in a fast-food restaurant and some incident occurs which prompts management to fire some workers, you will be fired without a second thought. That is because you are not valuable to them, you can easily be replaced because flipping burgers is not akin to splitting atoms.

However, if you work as an electrical engineer and management may need to fire some people, they will be reluctant to fire you as you have the education and the skills that they really require.

We will return to an important quote we mentioned in the beginning of this principle.

Human capital is an economic passport” (Wheelan, 2019).

If you posses a great human capital, you are highly demanded and your economic passport can take you many places just as a regular passport will.

If you started your own million-dollar empire in an industry and say for instance you lost all of that.

It will be no issue.

Other companies or entrepreneurs will be interested to work with you as they know you possess great human capital.

Wherever you are in the world you could show people your economic passport and easily find work, however if you don’t have no skills or education, you most likely will be working low level jobs.

The Economic Perspective

The concept of human capital recognises that not all labour is equal. But employers can improve the quality of that capital by investing in employees—the education, experience, and abilities of employees all have economic value for employers and for the economy as a whole” (Investopedia).

It is in the best interests of employers to improve the quality of human capital. Because as human capital increases, productivity increases. And as you may know, when productivity increases costs are reduced and profits may rise.

The human resources departments of many corporations are invested in providing seminars and conferences for employees because “Productivity growth depends on investment in physical capital, human capital, in research and development, …” (Wheelan, 2019)

We will mention one last quote reemphasising the importance of investment into human capital.

In a sample of 64 countries, there is clear evidence that output growth is positively correlated with the change in educational attainment, even when one conditions on physical capital accumulation (Temple, 1999)

How can we apply the Human Capital Principle?

The first application of this principle is to get an education, preferably in an industry that is in demand.

Regardless if you wish to follow you passions or not, you should still pursue an education because some passions cant be relied upon for a basic income. You should receive a degree of sorts, find work in relevant industries and work on your passions on the side.

The world is a competitive arena. If you cannot compete in the labour market then you will not be able to get a job, if you do somehow to manage to get a job, it will not be a good paying job.

The uneducated & unskilled always tumbles and trips in life.

It is absolutely necessary for you to become ‘So Good They Can’t Ignore You’ as Cal Newport would say.

Forget these Gary Vee fanboys saying that they want to skip an education.

Skipping education is understandable, especially if you can’t afford the tuition, but we advise everyone who can afford an education in a university or a trade to do so.

Alternatively if you cannot acquire an education, you should be able to learn some important skills and showcase those skills with a portfolio of some sorts. There are plenty of online courses that one can take and there are plenty of other methods of acquiring quality human capital.

Don’t give me examples of Bill Gates and Steve Jobs becoming successful without an education. You most likely are no where near on their level. They are revolutionising the technology industry while you are struggling to start a drop shipping store.

The next important application of this principle is to aquire work experience.

Many of you may know, graduating from college does not secure you a good job. The internet is filled with the complaints of graduates not being able to find work. This is mainly due to two reasons; a) the labour market is competitive and b) employers have the freedom to choose from many applicants in the job market.

There are tons of graduates.

What differentiates between the ones who get jobs and the ones who don’t is the amount of experience they have on their belt.

Now of course, we are aware that nepotism is a main reason why some people may not get jobs, the Wall Street scene in America is largely built on networks and connections. Posh students already have a guaranteed spot with a company, so some of them tend to party their way through college and afterwards slide into a cushy desk job.

The advice for this unfair situation is the same. Make sure you are so good that these companies that involve themselves in nepotism cant ignore you. In some cases they will hire you, because you are so much better than one of their family members or friends.

Work experience is not only important for staying competitive in the job market, it is also important for building your character, developing discipline, training the mind and transforming yourself into the best version of your self.

In the process (of an apprenticeship) you will master the necessary skills, discipline your mind, and transform yourself into an independent thinker, prepared for the creative challenges on the way to mastery” (Greene, 2012)

This quote leads us to the last practical application of The Principle of Human Capital

You must develop social intelligence, charisma and entrepreneurial vigour.

You may be smart and skilled, but if you can work well with people then who would want to hire you.

If your emotional abilities aren’t in hand, if you don’t have self-awareness, if you are not able to manage your distressing emotions, if you can’t have empathy and have effective relationships, then no matter how smart you are, you are not going to get very far (Goleman, 2006).

I have seen people with no skills or experience get hired.

Its shocking and it frustrates me sometimes. How can someone with less skills get the job instead of me who has more skills?

The answer is simple. People with social intelligence & charisma can interact with customers, clients and other team members much better and by doing so they create a productive workplace and can turn customers in to repeating customers.

The different ways you may improve your social intelligence and charisma include:

  • Improving communication skills

Communication is the most important skill in life” (R. Covey, 1989/2004)

  • Improving listening skills

Transforming your self into a deep listener will not only prove more amusing as you open your mind to their mind but will also provide the most invaluable lessons about human psychology” (Greene, 2018)

  • Improving your body language presentation.

Our nonverbal cues are a bit like magnets. They can repel people. “Wow, that guy is angry – or he thinks he’s pretty important – I think I’ll steer clear of him.” They can also attract people. Non verbals signal that you are open to someone – that you like them – and they have a feeling that you like them if they have a feeling that you are like them. This goes a long way toward helping us make a connection with someone” (Hoobyar & Dotz, 2013).


We have outlined three important success principles that are sourced from Economics.

These lessons are universal lessons that can be applied to any situation and we advise our readers to constantly keep these principles close by.

The three economic priniciples for succcess were:

  • Economics of Information: “Markets tend to favour the party that knows more.”
  • Oppurtunity Cost / Utility: Intelligent people make decisions based on opportunity costs.”
  • Human Capital: “Human Capital is an Economic Passport.”

We will be expanding on the notion of sourcing success lessions from Economics in an upcoming book entitled 10 Economic Principles for Success.

If you want to get this book for free when it is released, subscribe to my fortnightly newsletter. My Current subscribers got this book for free.

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Thought Culture: Practical Mental Training

What is thought? The answer is not an easy one, although we use the term familiarly almost every hour of our waking existence. The dictionaries define the term “Thought” as follows: “The act of thinking; the exercise of the mind in any way except sense and perception; serious
consideration; deliberation; reflection; the power or faculty of thinking; the mental faculty of the mind; etc.”

It is this faculty or power of thought—this use of the intellect, that has brought man to his present high position in the world of living things. In
his early days, man was a much weaker animal than those with whom he was brought into contact. The tigers, lions, bears, mammoths, and other
ferocious beasts were much stronger, fiercer, and fleeter than man, and he (man) was placed in a position so lacking of apparent equal chance of survival, . . .

Mental Fascination

William Walker Atkinson

In this manual I shall use the term “Mental Fascination” is the sense of: The action of a Mental Force that powerfully influences the imagination, desire ,or will of another.

This is my own broad definition which includes all the varied phenomena of Personal Magnetism, Psychological Influence,Hypnotism, Mesmerism, Charming, etc., etc., all of which I hold to be but varying phases of phenomena of one Force.

What is the nature of the Force which produces that which we call Mental Fascination, which latter I have defined as “The action of a Mental Force that powerfully influences the imagination, desire or will of another?” Mental Fascination is the manifestation—what is the nature of the Mental Force that powerfully influences?

As you will see in some of the following chapters, there have been many theories advanced to account for this Force, the theories varying from “magnetic fluids” to mere simple suggestions on the part of the influencing person.”

7 Mental Alchemy Principles

This article contains extracts from the e-book: Practical Mental Alchemy

In this article our aim is to give our readers a brief outline of the 7 Universal Principles:

  1. The Principle of Mentalism.
  2. The Principle of Correspondence.
  3. The Principle of Vibration.
  4. The Principle of Polarity.
  5. The Principle of Rhythm.
  6. The Principle of Cause & Effect.
  7. The Principle of Gender.

These 7 Principles are used for the purpose of Mental Transmutation.

Mental Transmutation means the art of changing and transforming mental states, forms, and conditions into others.

Just as how copper is transmuted into gold. Negative mental states can be transmuted into positive mental states.

Mind may be transmuted, from state to state; degree to degree; condition to condition; vibration to vibration.”

The Kybalion mainly looks at the theory of these important principles. It is our aim to provide the practical techniques that can assist you in mental transmutation. This article lists the main techniques that correspond to each principle. If one wishes to read the full explanation, he is advised to read through the free eBook: Practical Mental Alchemy

If the reader is after hermetic alchemy, then this article and the Kybalion is not suited for his purposes. We will outline the true essence of Hermeticism in a later article.

While The Kybalion is not a great book on Hermeticism, it is a powerful book containing powerful principles that every neophyte should understand and apply.



The Principle of Mentalism

“If the Universe is Mental in its nature, then Mental Transmutation must be the art of CHANGING THE CONDITIONS OF THE UNIVERSE, along the lines of Matter, Force and Mind.”

This principle is the backbone of all other principles.

The neophyte must understand that the Universe is a Mental Creation.

You may ask, “What is meant by the statement: The Universe is a Mental Creation?”

In the perspective of the Kybalion:

The Universe is Mental—held in the Mind of The All.”

The All creates the Universe mentally, in a manner akin to the process whereby
Man creates Mental Images.

These two quotes show us that alchemy is in fact a mental activity.

The rest of the principles build up on the Principle of Mentalism as you will see below:

  • Correspondence: Utilizing the knowledge of the two minds to change deeply rooted thought processes & habits.
  • Vibration: Changing mental states and moods by raising or reducing the vibration of the individual.
  • Polarity: Changing mental states by switching from one mental state to its polar opposite.
  • Rhythm: Neutralizing the negative effects of the constant ups and downs of life. 
  • Cause and Effect: How we can avoid being affected by internal and external situations and instead become the cause for external and internal situations.
  • Gender: How we can balance our mind and obtain the appropriate level of objectivity and subjectivity. 

All the principles correlate together perfectly and they all work towards achieving the same goal: Mental Transmutation.

The Principle of Correspondence

“As Above, so Below., as Below, so Above”

Whatever occurs repeatedly in the conscious mind will be imprinted in the subconscious mind, and whatever is in the subconscious mind will manifest in the conscious mind.

The principle also means:

The rate of vibration at your mental plane will affect the rate of vibration at the physical plane and vice versa.

If the mental vibrations are low, then so will the physical vibrations be low.

Why do think many people suffer from a lack of energy and motivation?

Why are more and more people suffering from mental illness?

If their physical vibrations are low then so will their mental vibrations be low. When the vibrations of the body and mind are low this affects the body in totality keeping it at a weak and feeble state.

Correspondence is simple. Make sure you fill your subconscious mind with positivity so that you can manifest positivity in your daily thought patterns.

Read The Power of Your Subconscious Mind by Joseph Murphy for more on this.

The Practical Application:

1. Create Good Habits & Leave Bad Habits.

Whatever you busy yourself with physically and consciously, will manifest in
the subconscious.

Habits are so powerful that if you did not apply anything but this technique, you will be performing greatly.

Habits can change your life at an exponetial rate.

“Habits are the compound interest of self-improvement”

James Clear

2. Make Changes to Your External Environment

The subconscious is like a sponge, it absorbs any external stimulus and imprints your mind with such stimulus.

If your external environment is clean, peaceful, and organized, so will be your mind.

By making changes to your external environment, you also make changes to your internal environment.

The main aspect of this technique is cleaning and making sure the areas where you
spend most of your time are organized and emanate positive vibrations.

3. Substitute negative beliefs with its positive counterpart.

To substitute beliefs:

  1. You must enter into a state where your conscious mind is submerged. Enter into
    a sleepy, drowsy state, either through meditation, hypnosis or before sleep. “In this
    state the negative thoughts, which tend to neutralize your desire and so prevent
    acceptance by your subconscious mind are no longer present” (Murphy, 2011).
  2. Then, sum up your idea or belief you wish to impregnate the subconscious mind
    in a short, easy to say, lullaby.Charles Baudouin, a professor at the Rousseau Institute in France concocted this method in 1910, he mentions that the short and easy lullaby eases the process of
    impregnating an idea into the subconscious.
  3. While you are in a sleepy drowsy state, repeat the lullaby over and over again. Depending on how deeply the negative belief has been ingrained, you will start tosee some positive results in a week to a months’ time. Of course, results will vary from person to person. For me, I started to see some results in a fortnight.

The Principle of Vibration

“To change your mood or mental state–change your vibration.”

“One may change his mental vibrations by an effort of Will, in the direction of deliberately fixing the Attention upon a more desirable state.”

The Practical Application:

1. Mental State Check & Switch

2. Raise Your Vibration.

The Principle of Polarity

To destroy an undesirable rate of mental vibration, put into operation the Principle of Polarity and concentrate upon the opposite pole to that that you desire to suppress. Kill out the undesirable by changing its polarity.”

“If you are possessed by Fear, do not waste time trying to “kill out” Fear, but instead cultivate the quality of Courage, and the Fear will disappear.”

“The mastery of Polarization is the mastery of the fundamental principles of Mental Transmutation or Mental Alchemy”

Practical Application

1. The Symbolism Technique

2. Perform Actions that Correspond to your Desired State

3. Focus on the Desired State.

The Principle of Rhythm

“The Master by rising mentally to the higher plane causes the swing of the mental pendulum to manifest on the Lower Plane, and he, dwelling on his Higher Plane, escapes the consciousness of the swing backward.”

This involves raising the vibrations to a certain level, so that one enters a higher plane. Once he is in the higher plane, the events of the lower plane won’t affect him as much.

“It is akin to rising above a thing and letting it pass beneath you.”

The Principle of Rhythm is always active, however its effects can be avoided.

Practical Application

1. The Law of Neutralization

2. Always Remember the Principle of Rhythm

3. Ride The Pendulum


The Principle of Causation

“Nothing escapes the Principle of Cause and Effect, but there are many Planes of Causation, an one may use the laws of the higher (cause) to overcome the laws of the higher to overcome the laws of the lower (effect)

“The masses of people are carried along, obedient to their environment; the wills and desires of others stronger than themselves; the effects of inherited tendencies; the suggestions of those about them: and other outward causes; which tend to move them about on the chess-board of life like mere pawns.” 

By rising above these influencing cause, the advanced Hermetitist seek a higher plane of mental plane of mental action, and by dominating their moods, emotions, impulses and feelings, they create for themselves new characters, qualities and powers, by which they overcome their ordinary environment, and thus become practically players instead of mere Pawns.”

Practical Application

1. Become a Cause not an Effect.

The Principle of Gender

There is this dual aspect in the mind of every person. The “I” represents the Masculine Principle of Mental Gender—the “Me” represents the Feminine Principle

“The tendency of the Feminine Principle is always in the direction of receiving impressions, while the tendency of the Masculine Principle is always in the direction of giving out, or expressing”

“The Feminine Principle conducts the work of generating new thoughts, concepts, ideas, including the work of the imagination, . . . and the Masculine Will in stimulating and energizing the creative portion of the mind.”

The Feminine is not better than the Masculine Principle and the Masculine is not better than the Feminine Principle, They complete each other,

If one had high levels of the Feminine Principle, they would be in their head most of the time, very creative and thoughtful, however they won’t be able to act on their ideas and their creativity.

If one has high levels of the Masculine Principle, they would be very motivated, objective and active, but they won’t have any ideas or creativity that would make their work creative or deep.

Practical Application

1. Work within Your Strengths.

2. Balance Masculine & Feminine Principle.