3 Effective Mental Alchemy Techniques

If physical alchemy is the transmutation from copper (invaluable metal) to gold (valuable metal), then mental alchemy is the transmutation from undesirable mental states to desirable mental states.

“Mind (as well as metals and elements) may be transmuted, from state to state; degree to degree; condition to condition; pole to pole; vibration to vibration. True Hermetic Transmutation is a Mental Art” (The Kybalion)

If you are fearful, and you wish to become more courageous, the process of mental alchemy will be transmuting fear into courage.

There are many mental alchemy techniques, however in this article we will limit ourselves to three effective techniques in mental alchemy:

  1. Emotional Transmutation.
  2. Polarity Transmutation.
  3. Correspondence Transmutation.

1. Transmuting emotions into productivity.

Emotions are raw energy.

Any action performed under the influence of emotion is more powerful than an action that is not performed with emotion.

Love, romance, and sex are all emotions capable of driving men to heights of super achievement.

Think and Grow Rich

Mothers perform great feats when the fear of potential harm to her baby is present.

When fighting, any blow influenced by anger/rage is much stronger (however, less accurate).

With regard to memory, emotions make a sensation or idea easier to memorize as opposed to an emotionless idea (The more interest that is given into an idea, the more memorable that idea becomes).

This mental alchemy technique is concerned with; turning your emotions into energy and using that energy to become more productive.


How to transmute emotions into productivity.

Maintain and Regulate Emotions.

You must maintain your emotions, rather than acting on each fleeting emotion. Instead of exhibiting a certain emotion when it feels normal to do so, keep it inside (this is not suppressing the emotion, this is storing it for later use).

Our purpose in this step is not to suppress our emotions forever, rather it is to acknowledge our emotions and store them for later transmutation into energy.

Convert Emotion into Energy.

Now that you have some emotions stored in your ’emotions bank’, you have to withdraw those emotions before you are to work on a project or require energy for some reason.

When you resurface previously buried emotions, you begin to experience those emotions. And since emotion is energy, you can then use that ’emotional energy’ when working on a project, creating art, studying, etc.

For example, Mary before painting an artwork takes a brief pause and unearths all those buried emotions. Upon unearthing her emotions, she begins to feel those emotions (positive or negative). She bathes herself in those emotions for a couple of moments, and now she possesses something called ’emotional energy’.

Focus Energy onto a Project.

Now that you possess the powerful ’emotional energy’, you must be sure not to waste it on any non-beneficial pursuit.

You must focus your emotional energy on your prioritized project.

If you paint, compose or write, use emotional energy to motivate you and to transform your emotions onto the canvas, on the song or the book.


2. Utilize the Principle of Polarity

“Everything is dual; everything has poles; everything has its pair of opposites; like and unlike are the same; opposites are identical in nature, but different in degree; extremes meet; all truths are but half-truths; all paradoxes may be reconciled.”

 The Kybalion.

The Principle of Polarity defines that everything has two sides, two aspects, two poles: a pair of opposites.

The Principle of Polarity shows the neophyte that he is able to transmute from one mental state to its opposite

Examples of this include:

  • Noise & Quiet
  • North & South
  • East & West
  • Positive & Negative
  • Hot & Cold
  • Light & Darkness
  • Truth & Falsehood
  • Sharp & Dull

How to transmute from one mental state to its opposite

Knowledge and continual remembrance of the Principle of Polarity is half the work in transmuting from mental state to mental state.

If you are in a depressed mental state, it is wise to remind yourself of the opposite mental state (joy).

By remembering the opposite mental state, you are making it known that there is always another mental state.

And when the other mental state is considered, the individual can subconsciously work towards attaining that state.

The other half of transmuting from state to state is ‘performing actions that correspond to your desired state’

This involves immersing yourself into the desired mental state so that you can manifest that desired state. It is well known that if your thoughts, body language and behaviors are positive then so shall your mental state be.

For instance:

Just as someone who is throwing a tantrum and screaming has put himself in the Anger state, one can perform actions that could put him in the Love state.

If you wish to enter into a ‘Love’ state of mind, perform acts of love.

Give to charity, help out people, perform acts of kindness, be caring and attentive to people’s problems and so on.

Also, this technique could also include thinking, visualizing and reminiscing on his own experiences with love.

He may remember the times he was loving to others, or others were loving to him.

He could visualize being loving to someone else. And he may plan on being loving in the future.

All of these mental actions have the ability to switch his mental state from Anger/Hate to Love


3. Utilize the Principle of Correspondence

“As above, so below; as below, so above.”

The Kybalion.

This statement could be re-formatted as such:

‘As outside, so inside; as inside, so outside.’


‘As in the conscious mind, so in the subconscious mind; As in the subconscious mind, so in the conscious mind.’

So whatever state the conscious mind is in for an extended amount of time, the subconscious mind will adapt to and whatever state the subconscious mind is in, the conscious mind will adapt to.

“Every thought or action which is not harmonious, whether through ignorance or design, will result in discord and limitation of all kinds”

Murphy, J (2011).

Daily behavior and speech is absorbed by the subconscious, and then whatever is registered in the subconscious will be manifested later on.

The principle is like a cycle, the contents of the (sub) conscious may change but the cycle is everlasting.

The Subconscious and Conscious Mind Diagram

Hence by understanding the interdependent, yet interrelated nature of the subconscious and the conscious mind, we come to a point where there are two methods of influencing behavior.

The first method is using the subconscious mind to influence the conscious mind and the second method is using the conscious mind to influence the subconscious mind.

How to use the Principle of Correspondence to transmute from state to state.

  • Create Good Habits & Leave Bad Habits

Whatever you busy yourself with consciously, will manifest in the subconscious mind.

Changing your habits, changes your mental programming.

It is important to engage yourself with good habits so that the subconscious mind is programmed positively.

And, you should refrain from bad habits as you do not want to program the subconscious mind with negativity and a bad attitude.

  • Make Changes to Your External Environment

The subconscious mind is like a sponge, it absorbs any external stimulus and imprints your mind with such stimulus.

If your external environment is clean, peaceful, and organized, so will be your mind.

What is the External Environment?

The External Environment is anything outside your internal environment (the mind).

You can physically observe your External Environment (your room, your house, your workplace, the people you associate with, the places you visit, etc.)

By making changes to your external environment, you also make changes to your internal environment.

  • Clean your room daily.
  • Visit good places/venues.
  • Be vigilant of what you consume. (media, foods, music, etc.)
  • Accept and Reject Heterosuggestions

If anyone gives you a negative suggestion reject it, and if anyone gives you a positive suggestion accept it.

Remember, whatever is accepted by the conscious mind is accepted by the subconscious.

If you are given a negative suggestion, consciously deny it. Tell yourself ‘I am not that way, and those individuals who give me the negative suggestion are wrong’.

When people give you a positive suggestion/compliment, accept it and tell yourself ‘I am that way, they are correct’.

  • Alter a negative statement to a positive statement.

Instead of saying something like “I can’t do this”, say “I can do this” or “I can do this if I try hard”.

If you find yourself saying a negative statement, stop in the middle of the statement and either alter the statement or start a new positive statement.

Joseph Murphy (2011) mentions a story of a girl looking at an expensive bag through a store window.

She was about to say, “I can’t afford that bag”, when instead she said “That bag is mine. It is for sale. I accept it mentally, and my subconscious sees to it that I receive it”.

At eight o’clock Christmas Eve her fiancé presented her with a bag the same as the one she looked at in the morning.

“Never finish a negative statement; reverse it immediately, and wonders will happen to your life” (Murphy, 2011).



In this article we covered three main mental alchemy techniques:

  1. Emotional Transmutation
  2. Polarity Transmutation
  3. Correspondence Transmutation

Emotional Transmutation involves converting emotions into an ’emotion infused energy’ and using that powerful energy towards a project or goal.

Polarity Transmutation involves switching from one mental state to its opposite through simply acknowledging the opposite mental state and performing actions that correspond to your desired mental state.

Correspondence Transmutation involves reprogramming your subconscious mind so that your conscious mind is operating on the lines of your will and desire.

The 5 Principles of the Subconscious Mind.


Many people are becoming aware of the subconscious mind and understand how important it is to work with the subconscious in order to better their lives. However, with the extensive literature surrounding the topic, people are becoming confused as to what the subconscious mind really is and how they can effectively use it.

This piece aims to return the basics and the original writers to shed some clarity on the subconscious mind. The Principles presented herein are not methods or ideas, they are the essential reality of how the subconscious mind operates in relation to the conscious mind.

The Five Principles for working with Subconscious Mind are:

  1. Correspondence – As Within, So Without – As Below, So Below
  2. Filter – The conscious mind acts as a filter, allowing and disallowing information to be transmitted to the subconscious mind.
  3. Always Active – The subconscious mind is always active. All external stimuli are absorbed by the subconscious at all times.
  4. Conflict – A conflict between the conscious and the subconscious thwarts an individual’s effort in programming the subconscious mind.
  5. Dominant Idea – The subconscious mind gives preference to the dominant idea.

Throughout this piece, these five important principles will be explained. We will be using two books to help elucidate our arguments; Think and Grow Rich by Napoleon Hill and The Power of Your Subconscious Mind by Joseph Murphy,

If you would like a comprehensive book summary for both books, please click here & here.




As Inside, So Outside; As Above, So Below.

There is a direct connection between the conscious and the subconscious mind.

Whatever happens consciously will be registered into the subconscious mind. And vice versa; whatever is in the subconscious mind will manifest itself on the conscious mind.

If you think, speak, act and live in a negative manner, that will be the seed planted in your mind. As you continue to nurture this seed, you grow an undesirable plant. And that plant represents an undesirable and miserable life.

However, if you regularly think and speak positively, you plant a seed that will grow into a beautiful plant; that being a desirable and fulfilling life.

The conscious and subconscious mind are interdependent on each other.

The conscious mind relies on the subconscious mind for programs.

These programs are also known as habits. Once a thought pattern or a behaviour pattern is established in the subconscious mind, said thought or said behaviour becomes a habit.

Also, the conscious mind can create programs for the subconscious mind.

By sheer willpower and repetition, one can develop a program for the subconscious. This is essentially how habits are formed. One repeats a certain action for a long amount of time until that action becomes involuntary.

Reflect on the time when you first tried to ride a bike. You needed to focus and perform mental checks all the time. As you followed that process for an extended amount of time, the action of riding a bike became natural and involuntary. You no longer need to focus on hand placements and the movements of your legs, you hop on and ride away.

There are two ways to apply this law:

The Outward – Inward Approach.

Think about an action that you perform involuntarily, for example, checking your phone right after you wake up. If you are able to change that action you can reprogram your subconscious to perform a different action each time you wake up.

If the conscious mind prompts a certain behaviour or thought pattern or is exposed to a certain environment regularly, the subconscious mind.

Based on this, it seems important to a) repeat something you wish to ingrain in your subconscious b) surround yourself with the things of which you would like to ingrain in your subconscious.

The Inward – Outward Approach.

This approach looks at changing your inner programs to change your outer behaviours and actions.

This approach looks at autosuggestion to change the subconscious mind.


Many contemporary writers have given detailed steps for autosuggestion; however I find that these detailed steps are unnecessary.

Autosuggestion is a term which applies to all suggestions and all self-administered stimuli which reach one’s mind through the five senses” (Hill, 1983)

The key elements of autosuggestion are:

High Suggestibility – For the subconscious mind to pick up suggestions, the subconscious mind needs to be more accessible than the conscious mind. The conscious mind must be submerged temporarily. This is done through meditation, sleeping, hypnosis and general relaxation. At these moments you have high suggestibility and any suggestion made will reach the subconscious mind easily.

Emotion – “Plain, unemotional words do not influence the subconscious mind” (Hill, 1983). Many people utilise autosuggestion incorrectly by not including emotion with the statements that they are saying. An autosuggestion without emotion is considered to be a futile autosuggestion. In the following chapters we will explain why a statement without emotion will fail to make its way to the subconscious mind.

Faith – “When faith is blended with thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence, as in the case of prayer” (Hill, 1983). If you do not believe that your autosuggestion will become true, then it will not become true. If you do believe it will become true, then it will become true.

There are a few other tips for effective autosuggestion, however the above three elements are the most important.




The conscious mind acts as a filter, allowing and disallowing information to be transmitted to the subconscious mind.

Sometimes external stimulus is not transmitted to the subconscious and that is due to the filtering process of the conscious mind.

If the conscious mind finds some information to be untrue, then that information is rejected.

Many people make affirmations for wealth in the present tense.

A common one is ‘I am wealthy’. Later on, they may look into their wallets and find nothing there. At this point there is a conflict. You said you are wealthy, but you really aren’t. With this actual lack of wealth comes the feeling of the lack of wealth.

An affirmation mixed with faith and emotion is much more powerful than a vain affirmation.

ALL THOUGHTS WHICH HAVE BEEN EMOTIONALIZED, (given feeling) AND MIXED WITH FAITH, begin immediately to translate themselves into their physical equivalent or counterpart” (Hill, 1983).

Many people try to deceive their minds by repeating a statement over and over.

This is futile.

The only way that affirmations could work is by attaching an emotion & faith to the affirmation. The best way to attach an emotion & faith to an affirmation is to visualise a scenario in which the affirmation has come to pass.

Visualisation is the closest you can get to actually experiencing a scenario.

Visualization is simply the creation of a strong Mental Image of the thing desired and perfecting it each until it becomes almost clear as an existing material thing. Then the Visualization tends to Materialize itself–that is, it begins to build around itself (the) actual material conditions corresponding with the mental framework” (Atkinson, 1909)

If you want to feel rich, visualise yourself as rich and iron out all the details; what car are you driving? What clothes you are wearing? How are you obtaining your wealth? And so on.

When visualising the money, you intend to accumulate, see yourself rendering the service, or delivering the merchandise you intend to give in return for this money. This is important! (Hill, 1983).

The information that should not be allowed to make its way into the subconscious mind includenegative dialogue phrases, negative visuals and negative music.

The filter process plays an important part regarding the rejection of information into the subconscious mind.

If one does not use his conscious mind to actively reject such external stimuli then that information could easily enter the subconscious mind.

Check regularly on the negative suggestions people make to you. You do not have to be influenced by destructive heterosuggestions” (Murphy, 1963)



Always Active

The subconscious mind is always active. All external stimuli are absorbed by the subconscious at all times.

The first thing to realize is that your subconscious mind is always working” (Murphy, 1963)

Anything that is sensed or felt is transmitted to the subconscious mind, even if such sensations or stimulus are not consciously registered.

Hence it becomes essential to take heed of your environment.

Are you in an environment that fosters positive experiences or negative experiences?

Are you actively watching or listening to media that is of a good or bad nature?

Are you with people that speak and act positively or negatively?

It is important to spend most of your time in a good environment, however this cannot be the case for most of the time. Undoubtedly you will find yourself in an undesirable environment, and it is important that at that moment you should remain aware and vigilant. Mentally reaffirm to yourself that such environments are not good and never allow yourself to get comfortable in such environments.

The mind works off habits and familiarity. Whatever is familiar is what the mind will seek, and whatever the mind seeks, is what the person himself will seek.

An important question arises here:

Are people the controllers of their mind or is the mind the controller of the person?

The answer is both.

We live based on the patterns and attitudes submerged in our subconscious mind. Hence, we say the mind controls the person. However, the person is fully capable of changing those patterns and attitudes and therefore we can also say that the person controls the mind.

The subconscious mind controls a person’s actions and behaviours without him even realising.

We perform certain things every day without a voluntary will to do so. We pull out our phones in certain situations, we wake up and perform the same behaviours every morning and before we sleep, we perform the same behaviours.

However, through self-awareness one can pick up on certain habits, and through willpower and determination one can replace a regularly performed behaviour with a more desirable behaviour. Then the mind will pick up on the new pattern and sooner or later one finds himself performing the new behaviour involuntarily.

To conclude; we find that it is important to practice self-awareness and reflect on the environments you spend most of your time. It is not wise to allow your mind to become too familiar with an undesirable environment, it is better for one to choose himself which environments the mind can become familiar with.




A conflict between the conscious and the subconscious thwarts an individual’s effort in programming the subconscious mind.

This is an essential law for those who are struggling to see results from their efforts in reprogramming their subconscious mind.

For instance:

You desire wealth and proceed to perform affirmations, autosuggestions, and other techniques in order to attract wealth. However, at the same time you worry and fret about the lack of wealth, you also criticise and feel a tint of animosity upon seeing others who are wealthy.

Joseph Murphy (1963) writes; “This is why they lack; they are condemning the thing they desire and want.”

At this point there is a conflict. You consciously wish and desire for wealth, yet your subconscious has already associated wealth with worry, stress and animosity.

To effectively program your subconscious mind to attract wealth, your subconscious mind must have a completely positive association with wealth.

You cannot attract what you criticize.

You cannot attract what you worry about.

You cannot attract what you dislike.



Dominant Idea

The subconscious mind gives preference to the dominant idea.

Your subconscious is always controlled by the dominant idea.” (Murphy, 1963)

This principle leads on from the previous one (Conflict).

When there is a conflict of ideas & interests, the subconscious mind will give preference to the dominant idea.

What makes an idea or proposition dominant ?

Emotion: A thought backed by emotion is more powerful than a thought with no emotion.

The subconscious acts first on the dominating desires which have been mixed with emotional feelings such as faith” (Hill, 1983).

Previously Rooted Ideas: An idea that already has roots in the subconscious mind is more dominant than an idea which has no roots in the subconscious mind.

Repetition: The repetition of a proposition gives that proposition dominance.

It is a well-known fact that one comes, finally, to BELIEVE whatever one repeats to one’s self, whether the statement be true or false (Hill, 1983).

If you wish to reprogram your attitudes and beliefs, you must keep this principle in mind.

You already have dominant attitudes that currently shape your life. Reprogramming these deeply rooted attitudes is no easy feat.

Affirmations and autosuggestion are not enough. You must live up to your desired attitude.

An example.

One person desires to reprogram his subconscious mind to love money and view money as good.

For him to live up to his desired attitude, he must:

  • See money as good instead of an evil
  • Be happy for a person if he is successful and rich instead of criticising him.
  • Not stress or fret when he finds out that he has low or no money.
  • Not rush to make money, rather he should live naturally and work within his limits.

In conclusion, one should associate money with good in all circumstances.

If you wish to unroot a plant that has had roots in the ground for a long time, you will know that you will have to use more strength and power.

It is the same circumstance with the subconscious mind.

To replace a deeply rooted attitude with another one, you must use much strength and power.



The subconscious mind has become a popular topic amongst those who are keen to improve themselves, however due to the proliferation of content on this topic, the true principles of autosuggestion, affirmations and the subconscious mind has been corrupted with opinions and false attributions.

This small piece brought back the essential principles for working with the subconscious mind, back into focus.

The main principles are as follows:

1. Correspondence – As Within, So Without – As Below, So Below

2. Filter – The conscious mind acts as a filter, allowing and disallowing information to be transmitted to the subconscious mind.

3. Always Active – The subconscious mind is always active. All external stimuli are absorbed by the subconscious at all times.

4. Conflict – A conflict between the conscious and the subconscious thwarts an individual’s effort in programming the subconscious mind.

5. Dominant Idea – The subconscious mind gives preference to the dominant idea.

We advise our readers to read the classical books on the subconscious mind as contemporary books are filled with fluff and icing instead of base ingredients and flour.

Think and Grow Rich by Napoleon Hill

The Power of Your Subconscious Mind by Joseph Murphy

The Complete Works of William Walker Atkinson


Think and Grow Rich – Book Summary

Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles.

The 13 Principles of Success are outlined in this book in an exceptional manner. Anyone who reads and applies the principles in this book is bound for success.

Book Summary

Every sentence in italics is a direct quotation from the book.

Chapter 1: Thoughts are Things

TRULY, “thoughts are things,” and powerful things at that, when they are mixed with definiteness of purpose, persistence, and a BURNING DESIRE for their translation into riches, or other material objects.

<p value="<amp-fit-text layout="fixed-height" min-font-size="6" max-font-size="72" height="80">Consider this procedure for success:Consider this procedure for success:

Thought → Desire → Plan → Persistence → Success

People who fail at becoming successful in life, fail in one of these steps of the procedure.

Let us analyze this sentence briefly

Thought is considered Step 0, it is one of the ‘requirements’ of the procedure to success.

Both poverty and riches are the offspring of thought

Everything which man creates begins in the form of a thought impulse.

Many people will say ‘I want success‘ but all they think about is how they can fake being successful.

If they begin to think about actually attaining success they have begun the procedure.

Then the actual start of the procedure for success begins at desire.

Everything man creates or acquires begins in the form of desire.

If people are thinking & ruminating about success but don’t have an intense desire they will fail at the second step: desire

Obviously, an individual may have more than one desire. If the desire for success is not the highest (prioritized) desire, then success cannot be attained.

Most people in the world fail in the desire step.

Everyone desires to be successful but most desire short term pleasures much more. That is holding these people back. You cannot attain something that you don’t fully desire.

The next step is planning.

Planning is difficult because it requires deep logical thinking, something people avoid these days.

There is no hope of success for the person who does not have a central purpose, or definite goal at which to aim.

People fail at planning because they don’t have the patience to sit down and list what they really want and how they will achieve what they really want.

It’s easy to say, ‘I want money’, but it’s hard to come up with a definite plan onto how you will acquire that money.

People work hard and see no results because they don’t plan or don’t plan correctly.

The final step in the attainment of success is persistence. Persistence is doubly harder than planning.

It is one thing to plan something out, and another to actually work it out.

Most of us are good ‘starters’ but poor ‘finishers’ of everything we begin. Moreover, people are prone to give up at the first signs of defeat.

Writers have to write complete books for years just to get rejected.

Athletes, need to stay on par regarding their diet, exercise regimen and mental attitude all the time.

Businessmen lose so much money and opportunities while in the pursuit of success.

Most people would give up.

Only those who persist can be victorious.

The reason we have spent some time explaining one sentence is because the whole book can be summarized in that sentence!

Of course, there are many techniques that the author mentions that can assist such as autosuggestion, emotion transmutation and concentration but that procedure is the essence.


Chapter 2: DESIRE

Six Ways to Turn Desire into Gold.

First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount.

Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”)

Third. Establish a definite date when you intend to possess the money you desire.

Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.

Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.

Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOU READ— SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.

Look at the keywords mentioned in this procedure:







What does this show us?

It shows us the importance of detailed planning.

When you ask some people how they will make money, they will reply in general statements such as; ‘start a YouTube channel’ or ‘start and online business’, or ‘become a developer’.

They never have the details and the actual procedure; they are stuck in the desire stage.

In these times we have all the tools & resources to help us in the accumulation of riches. We have analytic tools, tools that check for trends, resources that people have provided, multitudes of books and so much more.

There cannot be an excuse as to why you are not planning.


Chapter 3: FAITH

FAITH is the head chemist of the mind. When FAITH is blended with the vibration of thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence, as in the case of prayer.

If you do not have faith in yourself, your abilities and the future, how are you to succeed?

The person who does not have faith gives up easily because he cannot see himself succeeding in life.

Never place yourself in a box and say ‘this is where I am, this is where I belong.’

There are no limitations to the mind except those that we acknowledge.

How to Develop Faith?

Faith is something that can be developed.

The master of his mind can plant the seeds of faith, and watch them grow into a beautiful fruit bearing tree.

However, the slave to his mind is affected by external situations and his faith is always wavering.

Affirmations is the first exercise in building faith.

FAITH is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of auto-suggestion.

Repetition reinforces what ever you say and do.

If you repeat a certain activity every day, you are surely going to become better at it.

If you repeat a certain statement (true or false) you will start to believe in that statement.

It is a well known fact that one comes, finally, to BELIEVE whatever one repeats to one’s self, whether the statement be true or false.

Faith is an absolute necessity when ‘Thinking to Grow Rich’.

ALL THOUGHTS WHICH HAVE BEEN EMOTIONALIZED, (given feeling) AND MIXED WITH FAITH, begin immediately to translate themselves into their physical equivalent or counterpart

This can be summarized into a formula of sorts:


Many people fail with auto-suggestion and affirmation due to the reason that they don’t emotionalize and add faith to their statements.

Remember: Do not simply repeat an affirmation superficially. You must add emotion and faith to the statement.

Emotion is raw energy & Faith is the force that imprints a statement into the subconscious.

To add emotion, you must feel the manifestation of your affirmation.

If your affirmation is; ‘I am wealthy.’ You must feel as if you are wealthy at that moment.

You may say, ‘How I can feel something that I truly know to be false?’

The answer is – REPETITION.

The more you repeat something, the more common it becomes to the mind and hence, the more valid it becomes.

Later on, the author emphasizes on the importance of positive thoughts.

It is essential for you to encourage the positive emotions as dominating forces of your mind, and discourage –and eliminate negative emotions.

A mind that is only concerned with positive thoughts becomes a breeding place for faith. The positive mind has faith and hope while the negative one has misery and despair.

How can you maintain a positive mind?

It is true that the mind can never remain positive all the time. But it is advised that man should keep his mind in a positive state.

Here are some different tips and techniques:

  • Stay away from negative people, media (movies, music, news) and environments.
  • Regularly practice gratitude. You cannot be grateful and sad at the same time.
  • Mindfulness and Meditation.
  • Associate with positive people, media and environments.

We will end this chapter with some thought-provoking verses that the author mentions in the book.

 “If you think you are beaten, you are,
 If you think you dare not, you don't
 If you like to win, but you think you can't,
 It is almost certain you won't.
 “If you think you'll lose, you're lost
 For out of the world we find,
 Success begins with a fellow's will-
 It's all in the state of mind.
 “If you think you are outclassed, you are,
 You've got to think high to rise,
 You've got to be sure of yourself before
 You can ever win a prize.
 “Life's battles don't always go
 To the stronger or faster man,
 But soon or late the man who wins
 Is the man WHO THINKS HE CAN!" 

Chapter 4: Autosuggestion


AUTO-SUGGESTION is a term which applies to all suggestions and all self-administered stimuli which reach one’s mind through the five senses.

Sometimes people wait for an opportunity or a plan to start making money. Instead of just waiting, you should hand over your issue to the subconscious mind, and it will bring opportunities and plans to you.

Do not wait for a definite plan, but begin at once to see yourself in possession of the money, demanding and expecting meanwhile, that your subconscious mind will hand over the plan, or the plans you need.

When visualizing the money you intend to accumulate, see yourself rendering the service, or delivering the merchandise you intend to give in return for this money. This is important!

This is important indeed. Many people imagine and daydream about money, but never make any progress because it’s just a dream!

However, when you begin to feel the happiness of accumulating money and when you begin to visualize yourself exchanging goods and services for money, the visualization becomes clear and will become real one day because you have ‘tricked’ your subconscious into believing you are already rich.

How to stimulate the subconscious mind?

The subconscious mind is a sponge. It absorbs any thought that has been emotionalized and mixed with faith.

For our efforts of working with the subconscious mind to be successful, we must send clear, on point and faithful auto-suggestions to the subconscious mind.

You must perform the following exercises after you have finished the Six Steps in the previous chapter:

FIRST: go into some quiet spot . . ., close your eyes and repeat aloud, the written statement of the amount of money you intend to accumulate, the time limit for its accumulation, and a description of the service or merchandise you intend to give in return for the money.

SECOND: repeat this program night and morning until you can see (in your imagination) the money you intend to accumulate.

THIRD: place a written copy of your statement where you can see it night a morning, and read it just before retiring, and upon arising until it has been memorized.


Chapter 5: Specialized Knowledge

There are two types of knowledge. One is general, the other is specialized.

General knowledge is of little use towards the purpose of making money.

Specialized knowledge concerns direct intention of making money.

In 3 Economic Principles for Success we mentioned there are three types of knowledge that can benefit the seeker.

1. Theoretical Knowledge

2. Practical Knowledge

3. Relevant News

These three fall under the category of specialized knowledge.

Theories are important, because they explain the bigger picture of things, practical knowledge converts those theories into specialized actions, lastly the relevant news is important as markets depend on so many factors, and it is wise for the individual to stay in the know of any changes.

One statement I wish to emphasize on is:

Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action and directed to a definite end.

Also, Napoleon Hill mentions a statement that I cannot stress enough upon:

You can get all the knowledge you need.

This book was written in the 1930s, a time before internet & communication networks.

Imagine if the author was present today. He will be shocked by the amount of knowledge and surprised at the amount of lazy people.

What is your excuse?

We are at a time when knowledge has been made and converted into many formats:



Online Courses


Audio Books

Book Summaries

Do not think you can become successful without gaining any knowledge.

Forget those advertisers telling you about their different e-commerce and drop shipping techniques, that is all garbage being promoted, so they can make money off you.

Another important thing to mention here is that no matter how old you are, busy you are, etc., you still can seek knowledge. Especially in these times, where knowledge has been made into digestible courses and summaries.

Just to keep the record straight, and to anticipate the alibis of those who will say, “I couldn’t go to school because I have a family to support” or “I’m too old”, I will add the information that Mr. Wier was past forty, and married when he went back to school. Mr. Wier completed in two years the work for which the majority of law students require four years.


Chapter 6: Imagination

The imagination is literally the workshop wherein are fashioned all plans created by man.

There are two types of imagination:

– Synthetic Imagination

– Creative Imagination

Synthetic Imagination is the arrangement or rearrangement of old ideas, plans or concepts into new combinations and creations.

Creative Imagination concerns the connection of the human mind to the ‘Infinite Intelligence’. It is the faculty through which “hunches” and “inspirations” are received.

There is an old tradition that proposes that only hard work and honesty will provide wealth.

This is not the case.

Riches are built upon the application of certain principles, the response to a certain demand and boom and bust fluctuations.

The subsequent chapters looks at imagination more deeply and practically.

We would like to end with an amazing statement by the author.

Ideas are intangible forces, but they have more power than the physical brains that give birth to them. They have the power to live on, after the brain that creates them has returned to dust.


Chapter 7: Organized Planning

If the first plan which you adopt does not work successfully, replace it with a new plan; if this new plan fails to work, replace it in turn with still another, and so on, until you find a plan which does work.

10 Causes of Failure in Leadership

No attention to detailAn effective leader does not ignore the little things
Reluctant to provide a good serviceYou must rush to perform a good service even if that means you must sacrifice time and money
Fear of CompetitionThe leader that fears his competition has already conceded to them.
Expect to get paid for what they know instead of what they could doWhat you know wont benefit anyone. It is what you can do with your knowledge
DisloyaltyThe leader who cannot keep his word will not maintain his leadership.
Loves AuthorityThe one who loves authority more than doing whats right is never a successful leader
Emphasis of TitleDemands people to refer to him by a certain title. The good leader gives respect to all his followers and doesn’t expect to be called by a title. (Sir, Boss, Mr. , etc)
Lack of ImaginationThe unimaginative one cannot adapt to the situation nor create new ideas
SelfishThe one who is selfish will not get far, he must give credit where due. A good leader motivates.
The ill tempered oneThe one who cannot control his emotions causes misfortune in the whole workplace

How to get the job you want.

First determine what job you exactly want, then choose the company who wish to work with, study your prospective employer and understand what they like & don’t like. Then match yourself with the role, determine your skills and how those skills will benefit your prospective employer. Write precisely your key selling points (what makes you valuable).

We wish to make a distinction between two methods of applying for jobs.

The first is the method that most people do; they simply click apply on online job seeking platforms, they don’t tailor their resume & cover letter on a company to company basis.

Then you have those who practice what we mention in the first paragraph, they research their prospective employer and tailor their application towards the employers interests.

The latter process will take more time, but it will receive much more results. Companies don’t want to see another generic application, they are looking for the application that stands out.

The Major Causes of Failure

Lack of a clear purpose in lifeIf you have no compass you are most likely to get lost in life.
Lack of Self DisciplineIf you do not conquer self, you will be conquered by self.
Lack of AmbitionIf you aim for sub par results, you will live a sub par life.
Little EducationKnowledge is the difference between a successful person
ProcrastinationThe one who keeps saying ‘tomorrow’ will never see success.
Subservience to sexual urgesBecause sex is the most powerful of the emotions it must be transmuted into a project or something productive.
Wrongful selection of friends and colleaguesThese are people who you most likely spend most of your time, you will be affected my their negative quailites if you spend time with these people.
Lack of PersistenceYou must not give up halfway. Imagine you are digging for gold and are 2 hits away from striking gold and then you just pack up your stuff and leave.
NegativityNegativity fosters failure and misery. Positivity fosters success and joy.

Chapter 8: Decision

In order for you to become successful you must make your own decisions rather than following the opinions and the whims of the people, even if those people are those who are the closest to you.

You must stay silent, as the silent person gains more by remaining silent. If you talk all the time, especially in front of people who are more learned, you miss out, and valuable information that they might mention.

Genuine wisdom is usually conspicuous through modesty and silence.

Free Self Development Books

Chapter 9: Persistence

Will Power + Desire = Success

If one has willpower but no desires of his own, he will work hard for the fulfilment of another person or company.

If one has no willpower but many desires, he is considered as a fanciful dreamer who is known for saying “oh I wish and I desire” and not “I desire and I WILL.

How you can train yourself to become persistent.

Define your Purpose: One can never be persistent in the pursuit of a phantasm. The requirement for persistence is definiteness of purpose.

Raise your desire: Think of desire as fuel and persistence as fire. The more fuel there is the stronger the fire.

Rely on Yourself: You must believe that you can succeed in order for you to become more persistent. How do you expect to persist in something that you don’t believe in.

Increase your Willpower. Through the habit of concentrating one’s thoughts upon the building of plans for the attainment of a definite purpose leads to persistence.

Choose your habits carefully. Man is the summation of his habits. It will be difficult for one to become persistent if his habits are diametrically opposed to persistence.


Chapter 10: Power of the Master Mind

Sources of Knowledge:

  • Infinite Intelligence – see previous chapters.
  • Accumulated Experience – All the things man has learnt and practised in his life.
  • Experiment and Research – One must use this type of knowledge when certain knowledge is not available yet.

The mastermind may be defined as: Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.

A group of brains coordinated in a spirit of harmony will provide more thought energy than a single brain, just as a group of electric batteries will provide more energy than a single battery

Chapter 11: The Mystery of Sex Transmutation

Sex transmutation means the switching of the mind from thoughts of physical expression, to thoughts of some other nature.

Sex desire is the most powerful of human desires. When driven by this desire, men develop keenness of imagination, courage, will-power, persistence, and creative ability unknown to them at other times.

The Ten Stimuli of the Mind

1. The desire for sex expression

2. Love

3. A burning desire for fame, power or financial gain, money.

4. Music.

5. Friendship

6. A Mastermind Alliance based upon the harmony of two or more people,

7. Mutual Suffering, such as that experienced by people who are persecuted.

8. Autosuggestion.

9. Fear.

10. Narcotics and alcohol.

Methods that are Used by Geniuses

1. He stimulates his mind through the 10 stimulants so that he can function on a higher level and mental state.

2. He focuses on the finished result of his invention and the unfinished parts of an invention and sends that thought to the subconscious mind.

What is Personal Magnetism (Charisma)

Personal Magnetism is nothing more nor less than sex energy.

People who refrain from masturbation and sex hold more ‘vital energy’, within themselves and can work much better than anyone who does not.

This energy can be observed through the following mediums:

1. If you feel a sense of power and strength in the handshake.

2. Magnetism / Sex energy, makes the voice more musical and charming

3. People with high levels of sex energy have good posture and walk with brace and ease.

4. Highly Sexed People mix the emotion of sex with their thoughts, making it easier for them to influence the people around them.

Chapter 12: The Subconscious Mind

Every impulse of thought that reaches the conscious mind through any of the five senses, is classified and recorded.

Consider this diagram:

The subconscious acts first on the dominating desires which have been mixed with emotional feeling such as faith

You may voluntarily plant in your subconscious mind any plan, thought, or purpose which you desire to translate into its physical or monetary equivalent

The subconscious mind becomes easier to influence when a thought is mixed with feeling or emotion.

One should increase the use of positive emotions and decrease the use of negative emotions in order to manifest a good position in life.

The 7 Major Positive Emotions








The 7 Major Negative Emotions









Chapter 13: The Brain

The result of sex transmutation, is the increase of thoughts to such a pitch that the creative imagination becomes highly receptive to ideas.

Chapter 14: The Sixth Sense

The sixth sense cannot be described to anyone who had not experienced the sixth sense. It defies description!, says Napoleon Hill.

Through the aid of the sixth sense you will be warned of impending dangers in time to avoid them, and notified of opportunities in time to embrace them.

To acquire the sixth sense, you must apply all the principles that are mentioned in this book

Chapter 15: The Six Ghosts of Fear

There are six fears which prevent men from becoming successful., they are:

1. Fear of Poverty

2. Fear of Criticism.

3. Fear of ill health

4. Fear of loss of love of someone.

5. Fear of old age

6. Fear of Death

How to protect yourself against negative influence

Understand: everyone is susceptible to suggestions that will make them weaker

Recognize: negative influences influence your subconscious, hence stay away from any negative people or environments.

Without doubt, the most common weakness of all human beings is the habit of leaving their minds open to the negative influence of the other people.

The Power Of Your Subconscious Mind – Book Summary

The people who use the subconscious mind are able to heal their own bodies, attract an object, an emotional state, a partner, receive many ideas and inspiration, etc.

The law of your mind is the law of belief. Start by believing in the power of your mind, then believe in belief itself and lastly believe that you can change your situation, no matter how trapped you seem.

“All your experiences, events, conditions and acts are reactions of your subconscious mind to your thoughts”

The subconscious mind converts your thoughts into a physical reality. How? 

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Any text in italics is a reference from the Power of Your Subconscious Mind unless otherwise mentioned

Chapter 1: The Treasure House Within You

There are two different types of men:

Magnetized Men, who are full of confidence and faith. They are able to attract opportunities, wealth, health just as a magnet attracts magnetized metals.

Demagnetized Men, who are full of fears and doubts. They attract failure, laziness and poverty. They repel success, wealth and prosperity just as a magnet repels another magnet with the same pole.

The people who use the subconscious mind are able to heal their own bodies, attract an object, an emotional state, a partner, receive many ideas and inspiration, etc.

The law of your mind is the law of belief.

Start by believing in the power of your mind, then believe in belief itself and lastly believe that you can change your situation, no matter how trapped you seem.

All your experiences, events, conditions and acts are reactions of your subconscious mind to your thoughts.”

The subconscious mind converts your thoughts into a physical reality.

Say, you want to become more productive, and you think, visualize and feel the state of productivity constantly, your subconscious mind marks productivity as a priority and hence it does everything in its power to help you become productive.

Your mind, habits and behavior will work for the single purpose of productivity.

Use this fact to better your life, focus and fill your thoughts with the things you wish to attract and the subconscious mind will work day and night for your demand.

All your experiences, events, conditions, and acts are the reactions of your subconscious mind to your thoughts.

A good example to further your understanding of the relationship between the conscious and the subconscious is the work of a gardener. Your mind is a garden, and you are the gardener. You plant seeds (thoughts) in your subconscious mind all day long.

Those seeds after time, will sprout into a small plant (behavior). If those seeds remain for even longer the small plant becomes a large plant(habit).

As you sow in your subconscious mind, so shall you reap in your body and environment.”

Foolish men only try to change a situation externally (work hard).
Wise men change their situations internally and externally (work smart).


Chapter 2: How Your Own Mind Works.

Once the subconscious mind accepts an idea it begins to implement it, regardless if the idea is a positive or negative idea.

The subconscious mind simply absorbs what the conscious mind habitually agrees on.

The subconscious mind works by association of ideas and draws from every piece of knowledge and every experience from your life.

Sometimes the subconscious mind may bring immediate results, at other times it may take days, weeks or even longer. This is solely based on the nature of the request and the required tools to fulfill that request.

If you wish to use the subconscious mind to eliminate fear, this may take a day or two. This is because fear is an aspect of the mind, most times there is nothing to be feared. The subconscious could easily manage this, sending messages to the conscious brain to loosen up and become less tense.

However some requests may take a while longer, for example you place the idea of earning a lot of money in your subconscious.

The subconscious mind will work to bring that along, and you will see that there will be changes in your behavior and habit. You may be more productive and more efficient, hence upon your manager seeing this, he might give you a pay rise. Or you may have a good flow of ideas, increased energy, clear mind so that you can focus on starting a business.

If you place the idea of becoming a strong individual with a toned body and big muscles, the subconscious mind will make working out easier for you in terms of motivation and energy.

You won’t become strong overnight, you will start to work out smarter and faster. Your life will revolve around becoming stronger. Whenever someone offers you an unhealthy snack you will refuse, even though you would have previously accepted.

Many people complain and bicker, mentioning that the usage of the subconscious mind never work. That is because they do not understand the true principles regarding the subconscious mind.

The Nature of the Subconscious Mind

The subconscious mind does not work on magic. “It draws on the infinite power, energy, and wisdom within you.”

Many people are under the foolish assumption that the subconscious mind will manifest anything in a short amount of time. While it may be true that someone else may give you what you have been
trying to manifest, sometimes the subconscious mind will give you all the tools required to manifest your request.

A common request that people wish for is wealth.

Sometimes you may receive that money directly, depending on the amount. But most times the subconscious will give your traits, qualities and habits required to achieve that wealth.

Relationship between the conscious and the subconscious.

I can easily make the assumption that people who wish to harness the power of the subconscious, use affirmations thinking that it will grant them what they desire.

We have heard this everywhere, ‘repeat what you wish to acquire and the subconscious will work on that for you’.

Affirmations do have potential to work, and are effective. However, I believe people do not really grasp the theory and principles behind affirmations, hence limiting their chances of success in using affirmations. For affirmations to work, your conscious mind must believe & have faith in what you are repeating.

Most people repeat “I am wealthy”, while they know deep down they are not. They look into their wallets every day and feel the lack of wealth. Hence, the subconscious mind will not receive the affirmation.

Your subconscious mind takes the orders you give it based upon what your conscious mind believes and accepts as true

How to use affirmations properly?

Repeat AN affirmation while visualizing & feeling the fulfillment of the affirmation.

When you are visualizing you should attempt to the feel the emotions that correspond to the fulfillment of desire.

All thoughts which have been mixed emotionalized (given feeling) and mixed with faith, begin immediately to translate themselves into their physical equivalent or counterpart.”


The success of this technique is dependent on the level of visualization someone has.

When visualizing, make sure you visualize the details and make sure the visualization is similar to how the scenario will unfold in real life.

Visualize yourself in the possession of money in an environment you know and frequent in your life, visualize what you are wearing at the time and visualize it as if it was a movie about yourself.

Make general affirmations.

Remember what we said about the issue of people making affirmations and not consciously believing in them. The following technique is aimed at overcoming that barrier.

By making general affirmations, your conscious mind cannot pick up on the validity of the statement.

For instance, a general affirmation that is mentioned in the book is, “By day and night I am being prospered in all of my interests”.


Heterosuggestions are suggestions from other people that influence an individual’s thinking patterns and attitude.

Richard Bergh: Hypnotisk seans. NM 185

Your parents, environment and educators may have been giving you suggestions and certain thinking patterns since you were very young. And you might have been operating through these thinking patterns throughout your life.

For instance, a parent keeps mentioning the statement ‘money is the root of all evil’ in front of a six-year-old child.

That child will grow up with a lack of money, because the subconscious mind holds the program that money is bad and hence keeps him away from money.

It is incumbent for us today to examine if we have any negative programs passed on to us from our parents or our teachers.

To identify negative programs, we must look into our lives and see what aspects of life are we
constantly failing at. Are we failing at securing and maintaining wealth, are we failing at creating strong, close relationships, or are we unable to lose weight or get in shape.

Once you identify an area that you constantly fail at, most likely that it is because of a negative program that was fed to you.

However, as we get older it is important to reject heterosuggestions. For example, If people call you aloof or weird you mustn’t accept that statement. If you continue to reject those statements, that negative program will not enter your subconscious.

However, if people say good things about you, you should accept it. By accepting it you are allowing a positive suggestion to enter your subconscious. And hence you will emulate that positive suggestion more often.

The suggestions of others in themselves have absolutely no power whatever over you except the power that you give them through your own thoughts. You have to give your mental consent; you have to entertain the thought. Then it becomes your thought, and you do the thinking. Remember, you have the capacity to choose.

Choose life ! Choose love ! Choose health !”

Chapter 3: The Miracle Working Power of Your Subconscious

You can discover the miracle working power of your subconscious by plainly stating to your subconscious prior to sleep that you wish a certain specific thing accomplished.”

You will find that the forces within you will be released, leading to the desired result.

The Law of Correspondence is known as; As within, so without; as above so below.


As in heaven [your own mind], so on earth [in your body and environment]

Whatever is impressed in your subconscious mind is externally manifested.

That is why the American Essayist Ralph Waldo Emerson said,

Man is what he thinks all day long”.

How to convey the idea of perfect health to your subconscious mind?

Relax yourself mentally and physically.

Once you are in a sleepy/drowsy state, mention a detailed suggestion you wish to give the subconscious.

The one Joseph Murphy mentions in the book is; “The perfection of God is now being expressed through me. The idea of perfect health is now filling my subconscious mind. The image God has of me is a perfect image and my subconscious mind recreates my body in perfect accordance with the perfect accordance with the perfect image held in the mind of God.”

Another method in conveying the idea of perfect health to your subconscious mind is through scientific visualization.

To do this, you must be in a relaxed state, then begin to visualize yourself healthy.

How would life change if you become healthy again ?

Visualize yourself going about your day as a healthy man or woman.

Do not leave out any details, make the visualization so real that you feel the emotion of it as if it were real.

Read more on Visualization and Occult Techniques:


Chapter 5: Mental Healings in Modern Times

The kinetic action of the subconscious mind continues throughout your sleep-time period. Hence, give the subconscious mind something good to work on as you drop off into slumber.”

Imagine the end result you wish to acquire and feel the emotion of its reality.

Chapter 6: Practical Techniques in Mental Healing

Nothing happens by chance. This is a world of law and order.”

Every Cause has its Effect; every Effect has its Cause; everything happens according to Law; Chance is but a name for Law not recognized; there are many planes of causation, but nothing escapes the Law.


The Passing Over Technique for Creating a Program in the Subconscious.

To use the passing over technique you must be in a reverie-like state (daydream).

Think about what you want and see it coming to you from that moment.

For example, you have a cold that you wish to get rid of. You may repeat,

It is passing away now”.

The Visualization Technique

Visualize that which you want to acquire in complete detail.

For example, you want to land a job at a prestigious firm.

Visualize yourself dressed in a certain type of clothing while parking at a car park 5 minutes away from the office. Visualize yourself interacting with people in the elevator as you go up. Visualize everything you can think of.

A mental picture held in the mind, backed by faith will come to pass.”

Faith is of utmost important. You cannot perform any subconscious programming techniques without faith.

Napoleon Hill mentions in the book Think & Grow Rich:

Faith is the head chemist of the mind. When faith is blended with thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence, as in the case of prayer.

The Baudouin Technique:

Enter into a drowsy, sleepy state, or a state akin to sleep.

Sum up your desire into a mantra, or a simple statement (‘Wealth’ or ‘Wealth & Health)

Repeat it over and over again as a lullaby.


Chapter 7: The Tendency of the Subconscious is Lifeward.

Your subconscious speaks to you in intuitions, impulses, hutches, in-limitations, urges, and ideas.

Chapter 8: How to Get the Results You Want

The subconscious mind follows the dominant idea in your mind.

Everyone has money and success on their mind, but they cannot acquire it because it is not the dominant idea in the mind. They must cast away all short term desires and focus on their main desire in life.

Also, people spend time thinking about money, but they also think about their lack of money at the same time. This is a sure way to trap yourself in a loop of undesirable manifestations.

Avoid conflict between the conscious and subconscious mind.

You can avoid conflict between your conscious and subconscious in a sleepy state.

Imagine the fulfilment of your desire over and over again prior to sleep.

Chapter 9: How to Use the Power of Your Subconscious for Wealth.

Repeat the following statement for about five minutes to yourself three or four times a day, “Wealth — Success.”

The reason for this particular statement instead of the statement “I am wealthy” is
because if you repeat the latter statement, there will be a conflict between the two minds.

Hence, these types of affirmations will not be of any use.

When you repeat the words, “Wealth”, you instil in yourself the feeling of wealth.

The feeling of wealth produces wealth.

Another method in avoiding mental conflict is by making general affirmations.

“By day and by night I am being prospered by all my interests”

This affirmation will not arouse any argument because it does not contradict your
subconscious mind’s impression of financial lack.

One preventative factor of wealth is envy.

The way to overcome this emotion is to say to yourself, “Isn’t it wonderful! I rejoice in that man’s propensity. I wish for him greater and greater wealth“.

Chapter 10: Your Right to Be Rich.

People have been conditioned to hate money.

They refer to money as “filthy lucre” or “the love of money is the root of all evil.

Another reason they do not prosper is that they have a sneaky subconscious feeling
there is some virtue in poverty.

This subconscious pattern may be due to early childhood training, superstition, or it could be based on a false interpretation of scriptures.

You must never criticize what you desire as you cannot attract what you criticize.

It is important that you change your attitude and subconscious to possess the right beliefs about money.

Use a selection of the following statements several times a day:

I like money, I love it, I use it wisely, constructively, and judiciously. Money is constantly circulating in my life. I release it with joy, and it returns to me multiplied in a wonderful way. It is good and very good. Money flows to me in avalanches of abundance. I use it for good only, and I am grateful for my good and for the riches of my mind.


Chapter 11: Your Subconscious Mind as a Partner in Success.

How to achieve success

The first step to success is to find out the work you love to do, then you must pursue that type of work.

“The process of realizing your Lifes Task comes in three stages:

First you must connect or reconnect with your inclinations, that sense of uniqueness.

Second, . . . you must look at the career path you are already on or are about to begin. The choice of this path-or redirection of it-is critical.

Finally, you must see your career more as a journey with twists and turns rather than a straight line.”


The second step to success is to specialize in some particular branch of work and know more about it than anyone else.

You must concentrate your forces into one niche. By doing this you become a master at something that the competition is not.

The 23rd Law in the book: 48 Laws of Power mentions –

Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another-intensity defeats extensity every time

Robert Greene

The third step is the most important one.

You must be sure that the thing you want to do does not redound to your success only. Your desire must not be selfish; it must benefit humanity.

We advise our readers to read the following paragraphs, as the western world have never spread this advice to the people.

Is it the ambition of your life to accumulate great wealth, and thus to acquire a great name and along with it happiness and satisfaction? Then remember that whether these will come to you will depend entirely upon the use and disposition you make of your wealth. If you regard it as a private trust to be used for the highest good of mankind, then well and good, these will come to you.

If your object, however, is to pile it up, to hoard it, then neither will come; and you will find it a life as unsatisfactory as one can live. There is, there can be, no greatness in things, in material things, of themselves. The greatness is determined entirely by the use and disposition made of them. The greatest greatness and the only true greatness in the world is unselfish love and service and self-devotion to one’s fellow-man.

This is from Ralph Waldo Trine’s book What the World is A-Seeking: Or, The Vital Law of True Life, True Greatness Power and Happiness.

Chapter 12: Scientists Use the Subconscious Mind.

Here is a simple technique you can use to receive guidance on any subject: Quiet the mind and still the body. Tell the body to relax; it has to obey you. It has no volition, initiative, or self-conscious intelligence.

Try to solve it with your conscious mind. Think how happy you would be about the perfect solution. Sense the feeling you would have if the perfect answer were yours now.

You delay the answer by thinking it will take a long time or that it is a major problem. Your subconscious has no problem it knows only the answer.

Chapter 13: Your Subconscious and the Wonders of Sleep.

You build your own future in your mind.

Whatever you habitually think about shall come to pass.

Remember that the future, the result of your habitual thinking, is already in your
mind except when you change it through prayer


Chapter 14: Your Subconscious Mind and Marital Problems.

• How to attract the ideal husband

Begin now to impress your subconscious mind with the qualities and characteristics
you desire in a man.

The nagging wife.

Many times the reason the wife nags is because she gets no attention. Oftentimes, it is a craving for love and affection. Give your wife attention and show your appreciation. Praise and exalt all her many good points.

• The brooding husband.

The man who is brooding, bitter, and resentful can swallow his sharp remarks, abate his anger, and he can go to great lengths to be considerate, kind, and courteous.

Chapter 15: Your Subconscious Mind and Your Happiness.

Marcus Aurelius, the great Roman philosopher once said:

“A man’s life is what his thoughts make of it”


These days there are people who wish to achieve happiness by the purchasing of goods and attainment of wealth. They will never become happy through the attainment of wealth.

Wealth in and of itself will not make you happy,

The happiest are usually the best in the art of living life successfully.

You must choose happiness.

Happiness is a habit.

There is no block to your happiness. External things are not causative; these are effects, not cause. Take your cue from the only creative principle within you. Your thought is cause, and a new cause produces a new effect. Choose happiness.

Chapter 16: Your Subconscious Mind and Harmonious Human Relations.

The good you do for others comes back to you in like measure; and the evil you do returns to you by the law of your own mind. If a man cheats and deceives another, he is actually cheating and deceiving himself.

The daily headlines made him sick.

It is common knowledge that the news is in the business of fear and hatred. They know fear and negative emotions sell more than anything else so they fill our sceens with negativity.

Look at this short story:

A woman wrote to me about her husband, saying that he goes into a rage when he reads what certain newspaper columnists write in the newspaper. She added that this constant reaction of anger and suppressed rage on his part brought on bleeding ulcers, and his physician recommended an emotional reconditioning.

I invited this man to see me and I explained to him the way his mind functions indicating how emotionally immature it was to get angry when others write articles with which he disapproves or disagrees.

He began to realize that he should give the newspaperman freedom to express himself even though the latter disagreed with him politically, religiously, or in any other way. In the same manner, the newspaperman would give him freedom to write a letter to the newspaper disagreeing with his published statements.

He learned that he could disagree without being disagreeable.

To do so would mean that you had descended to that state of low mental vibration and become one with the negative atmosphere of theother. Too many times you will see yourself or others being affected by other people’s opinions and criticism.

Give no one in all the world the power to deflect you from your goal, your aim in life, which is to express your hidden talents to the world, to serve humanity, and to reveal more and more of God’s wisdom, truth, and beauty to all people in the world

On becoming emotionally mature.

What the other person says or does cannot really annoy or irritate you except you permit him to disturb you.

When you become emotionally mature, you do not respond negatively to the criticism and resentment of others. To do so would mean that you had descended to that state of low mental vibration and become one with the negative atmosphere of the other.

Be careful of social media and advertising.

Joseph Murphy is not present in current times when the proliferation of advertising and social media posts is causing a circus of misery among young people & old people.

The advice is the same. Either delete social media or be careful of what you see. The eyes are among the first pathways to jealously and jealously is among the first pathways to misery.

Advertisers bombard us with highly effective subliminal messages. Our continual connection to social media makes us prone to new forms of viral emotional effects. These are not media designed for calm reflection. With their constant presence, we have less and less mental space to step back and think.


Chapter 17: How to Use Your Subconscious Mind for Forgiveness.

You cannot be hurt by criticism when you know that you are master of your thoughts, reactions, and emotions. This gives you the opportunity to pray and bless the other, thereby blessing yourself.

To forgive is to give something for. Give love, peace, joy, wisdom, and all the blessings of life to the other, until there is no sting left in your mind. This is really the acid test of forgiveness.

Chapter 18: How Your Subconscious Removes Mental Blocks.

How to break or build a habit

Habit is the function of your subconscious mind. You learned to swim, ride a bicycle, dance, and drive a car by consciously doing these things over and over again until they established tracks in your subconscious mind.

Then, the automatic habit action of your subconscious mind took over. This is sometimes called second nature, which is a reaction of your subconscious mind to your thinking and acting.

If you repeat a negative thought or act over a period of time, you will be under the compulsion of a habit. The law of your subconscious is compulsion.

When you have an intense hunger to overcome anything in your life, there will be a path out.

However, if you don’t have an intense hunger, then the opportunity will not present itself.

Consider this statement:

“All big things come from small beginnings. The seed of every habit is a single, tiny decision. But as that decision is repeated, a habit sprouts and grows stronger. Roots entrench themselves and branches grow. The task of breaking a bad habit is like uprooting a powerful oak within us. And the task of building a good habit is like cultivating a delicate flower one day at a time.”

Atomic Habits

Chapter 19: How to Use Your Subconscious Mind to Remove Fear.

Ralph Waldo Emerson, philosopher and poet, said, “Do the thing you are afraid to do, and the death of fear is certain.”

Thoughts enveloped in the powerful emotion of fear are realized in the subconscious mind.

For instance if you fear you may fail a test, even though you have all the content memorized and have practiced well. The subconscious will place mental blocks while you are doing your exam as you imprinted the fear of failing in your subconscious mind.

There are two types of fear:

Normal Fear: This is the natural fear that is in every human. This fear is for self-preservation. If we hear a loud sound we are scared, we switch into a fight or flight mode in order to handle the situation.

Abnormal Fear: Abnormal fear takes place when man lets his imagination run riot.

The solution to abnormal fear.

When fear arises, there immediately comes with it a desire for some-thing opposite to the thing feared. Place your attention on the thing immediately desired. Get absorbed and engrossed in your desire, knowing that the subjective always overturns the objective.

A well known method that psychologists advise their patients with is exposure.

You can never leave a fear a behind without facing it.

Consider the following exercise mentioned in the book ‘Know Your Mind: Everyday Emotional and Psychological Problems and How to Overcome Them‘:

To work properly, exposure needs to be done regularly, for at least 45 minutes 3-5 times a week, and systematically. Begin by drawing up a list of the situations you find frightening, and rank them in order of how stressful they are. So if, for example, you have a fear of spiders, you might run like this:

Least Stressful
————————–Looking at pictures of spiders.
————————–Looking at small spiders in a jar.
————————–Having a small spider on my hand.
————————–Looking a large spider in a jar.
————————–Having a large spider on my hand.
Most Stresful
Table from Know Your Mind: Evereday Emotional and Psychological Problems and How to Overcome Them’

Start with the least frightening task on the list and, when you’re comfortable with it, move on to the next one.

Chapter 20: How to Stay Young in Spirit Forever.

Man is as strong as he thinks he is, and as valuable as he thinks he is.

Diets- and exercises won’t keep you young. As a man thinketh, so is he.

Fear of old age can bring about physical and mental deterioration.

Your retirement is a new venture. Take up new studies and new interests. You can now do the things you always wanted to do when you were so busy making a living. Give your attention to living life.

We hope you benefited from this book summary as much as we did when we were writing it.

we will be publishing a new book summary on the book “Think and Grow Rich by Napoleon Hill“. If you follow us on Facebook, Instagram or Twitter, you will be informed of its release.

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economics and success

3 Economic Principles for Success


Economics is a field mainly utilised by governments and corporations in order to analyse the strength or weakness of a financial system.

What comes after the analysis is the implementation of custom policy for the purpose of either expanding and contracting the economy.

Most people regard economics as an academic science that only concerns professors and governments . However, there are fundamental laws in economics that must be learnt.

Principle 1

Economics of Information

Markets tend to favour the party that knows more

Charles Wheelan

What is the Economics of Information?

The economics of information is the study of how information can affect an economy and influence economical decisions.

While most people want to learn about demand and supply, macro and microeconomics, monetary and fiscal policy, they overlook one of the most important ideas in economics.

George J. Stigler (1961) starts with this sentiment in the beginning of his journal article The Economics of Information.

ONE should hardly have to tell academicians that information is a valuable resource: knowledge is power. And yet it occupies a slum dwelling in the town of economics.

The Economics of Information can be applied to many phenomena such as business markets, price, marketing, self-development, sports and much more.

The Economics Perspective.

Let us look into the economic explanation of this principle.

A main notion that economists tend to refer to while discussing this topic is the situation in which one party in a market has more knowledge than the other party and the former is at an advantage because of this.

This is also known as information asymmetrywhere one agent had information not available to another” (E. Stiglitz, 2017).

It must be understood that some people, corporations, and small businesses will go as far to promote information asymmetry in the marketplace, the marketing process, the disclaimer of regulations and so on.

Some market participants realise that opportunities for profit can be enhanced by increasing information asymmetries and devote efforts to ensuring the existence and persistence of these information asymmetries, as costly as they may be to the economy as a whole.” (E. Stiglitz, 2017).

This is how companies can sell you products that you think you need but you don’t actually need, this is how some businesses get away with breaking several laws and regulations, this is how companies are able to stay competitive in an ever-expanding market, etc.

Information Asymmetry can occur on different levels:

  • If you are selling a good, you obviously know more about it and you can choose to say a few things about it and choose not to say some things about it. (e.g., selling a used car or used items)
  • If you know of resources, manufacturing process, ideas, and other market inputs that your competition don’t know about, you can perform better.
  • If you know your target audience better, you can develop and market your products better.
  • If customers know & understand Fair Trading Laws better, they can make better decisions.
  • If customers research products deeply they can make better decisions.

There may be some more, but we believe this list is adequate for our purposes in this article.

How can we apply the Economics of Information Principle?

The practical application of the Economics of Information principle is all about making sure you keep updated with all kinds of information, so to stay relevant and profitable in the market.

The principle is sound. If you know more, you are much better off.

Knowledge is the difference between a mediocre product and an innovative product.

Knowledge is the difference between a successful and an unsuccessful marketing campaign.

Knowledge is the difference between a satisfied and unsatisfied customer.

People foolishly disdain knowledge for pleasures, money and relaxation.

There are those who are too proud to participate in an internship. They say “why on earth should I work for free?” Well there are a few answers to this ignorant question.

One will suffice though.

The more knowledge you have, the more you can ask in return.

Human capital theory predicts that differences in wages arise because of differences in human capital. The latter can be accumulated in two ways: through experience and education” (Serneels, 2008).

If you don’t have much skills and knowledge, then why should you expect companies to pay you with a higher wage.

You should never disdain an apprenticeship with no pay. In fact, it is often the height of wisdom to find the perfect mentor and offer your services as an assistant for free” (Greene, 2012).

We advise everyone to pursue internships and apprenticeships, as the Economics of Information is a merciless principle.

In the end, what you don’t know can hurt you. For example:

If Nokia knew of and invested in touch screen technology, they probably would have been the leader in smartphones today.

If Kodak weren’t blinded by their success, they would have known of the rise of digital technologies.

If Blockbuster researched Netflix deeply they would have known that Netflix is the future and hence would have bought it for $50 million when they had the chance and now they would have been worth over $8.5 billion.

The lesson here is simple and clear:

Gain as much knowledge as you can.

Read books, listen to podcasts, attend classes, learn a skill and so on.

We would like to mention that there are a few different types of knowledge:

  • Theory: This is the information that is concerned with ‘how things work’. You couldn’t be able to compete with Elon Musk if you don’t know the theories of physics.
  • Practical: This is the actual skills that turn theories into products and innovation. Elon may have the theory, but he might not have the handy skills of a tradesmen or engineer.
  • Relevant News: This concerns the economic and business environment that surrounds you. You would not start a business in a recession and you most likely won’t sell your business in a boom.

We should also mention an important point.

Knowledge will not attract money, unless it is organised, and intelligently directed, through practical plans of action, to the definite end of accumulation of money” (Hill, 1983).

For instance, you may have more physics, engineering and computer science knowledge than Elon Musk but if there is no ‘practical plan of action’ then that what benefit will that knowledge do for you.

People like to say ‘knowledge is power’ butit is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organised into definite plans of action and directed to a definite end” (Hill, 1983).

The main advice here is not to gain as much knowledge as you can but to apply the knowledge that you do have.

Do not attempt to read as much books as you can. Attempt to read one book deeply and apply the concepts in your daily life.

You don’t need to attend to the ‘self help’ guru scene. Why should you? They repeat they same thing over and over again. The problem is not your lack of knowledge per say, it is your lack of the application of knowledge.

The liability is on you to apply the knowledge that has already been taught for centuries into your daily life.

Marketers simply use the ‘fear of missing out’ phenomena in order to get you to attend pointless events and conferences. The attentive person will realise that the contemporary ‘self help’ gurus are not providing new information, they are simply rephrasing what has been said many years ago.

The only time where these events are important to attend is when the knowledge that is provided has been adapted to the modern world. For instance a good conference to attend will be ‘personal development in the digital age.’

We will conclude by reemphasising the importance of all forms of knowledge in every situation. Whether it be financial, philosophical, psychological, scientific, etc, knowledge is a must.

The last essential advice is the application of that knowledge whenever possible.

Principle 2

Opportunity Cost / Utility

Intelligent people make decisions based on opportunity costs.”

Charlie Munger

What is opportunity cost?

Opportunity costs represent the potential benefits an individual, investor, or business misses out on when choosing one alternative over another(Investopedia).

The Production Possibilities Curve (PPC) is a model that captures scarcity and the opportunity costs of choices when faced with the possibility of producing two goods or services.

Points on the interior of the PPC are inefficient, points on the PPC are efficient, and points beyond the PPC are unattainable.

The opportunity cost of moving from one efficient combination of production to another efficient combination of production is how much of one good is given up in order to get more of the other good (Khan Academy).

Opportunity cost can be applied to literally anything.

You are now reading this article instead of doing many other things like walking the dog, watching a movie, cooking a meal and so on.

If you at this time read this article you will acquire specific benefits. But if you walked the dog instead you will miss out on the benefits of reading the article and acquire the benefits of walking the dog.

The main concern of this economic principle is how can we choose the right decision.

Life is complex and uncertain. There are an infinite number of things that we can be doing at any time. Indeed, every decision that we take involves some kind of trade off. We may trade off utility now against utility in the future”(Wheelan, 2019).

Choosing the right option is a daunting task. There is an infinite amount of possibilities!

We will not explain how to choose the right option, because that is up to the reader. What you value will be different to what I value.

But what is important, is to understand that you must choose what seems most valuable to you at that moment.

Do not allow those intrusive thoughts enter your head and whisper, “You could be doing this”, or “Why are you wasting your time on that when you could be doing this” and so on.

The Economics Perspective

The notion of choosing the right option & profiting from it as much as possible is known as Utility Maximisation in economics.

Utility simply means value, and obviously several parties in the market want to maximise the value of their economic decisions.

A humorous example of this, is when you check out of an hotel, you make sure you take all the condiments, towels, cleaning products, etc. with you. When you do this, you are maximising the utility of your stay at the hotel.

Corporations strive to maximise utility at each possible moment.

Firms don’t simply make a product and just sell it.

Rather, firms spend big money on researching and planning ways to maximise utility from each economic action.

They wont only profit through selling you a good. They will prompt you to sign up for their newsletter or rewards program. They will ask you to refer their business to your friends. They will ask you to follow them and interact with them on social media and so on.

If companies are focusing on maximising utility, then why aren’t you?

How can we apply the Opportunity Cost / Utility Principle?

In order for you to succeed in life you need to maximise your utility in three main things:

  1. Time

Most people spend their time in their present relaxing and burning their time on mindless entertainment.

We understand this though, coming home from work does not motivate you to read a book, start a project, go for a run, etc.

However sacrificing pleasure and relaxation is necessary for future everlasting relaxation.

You have to trade off your utility in the present for utility in the future.

If you’re going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery–isolation. Isolation is the gift (Charles Bukowski)


How many people have you heard complain the same thing over and over again; “The system is rigged against me, the rich get rich and the poor get poorer”. He says this while spending the little money he has on Gucci and Prada and while the real wealthy people are simply wearing jeans and a shirt.

There is nothing wrong with the system rather there is something wrong with these people’s attitude.

Foolish people purchase goods that only provide utility once.

For example; If you buy liquor, you only drink it once and feel the effects once. You cant drink your liquor and have it too.

You must purchase goods & services that will benefit you now and in the future.

For example; Instead of buying a hotshot car, you should buy property. When you own property you can either; live in it in the present and rent it out in the future, or rent it out immediately and earn regular income in the present and in the future.

By choosing property instead of the car you may miss out on the benefit of looking rich and being popular but you acquire the amazing benefit of regular passive income.

This notion can also be observed in relation to education. “If you skip buying a BMW and invest in a college education instead, your future income will be higher” (Wheelan, 2019).


A man does not need brilliance or genius, all he needs is energy” (Albert M. Greenfield)

Energy has the potential to turn rubbish into gold. But unfortunately people don’t realise this, hence they waste their energy on fruitless activities.

I, personally am very devoted to the topic of energy. In my article The awful dream: “My dream job is at Google I argue that people have the skills and the energy to do great things, rather than to work for a corporation.

The world does not need more drone workers simply following orders.

The world needs strong, passionate and intellectual minds who will transform the world into a better place.”

Do not misplace your energy into a corporation who will fire you at the blink of an eye.

Your energy is sacred. Utilise it in the projects you wish to follow.

To conclude on this principle.

You have to trade off your utility in the present for utility in the future which means:

Stop buying unnecessary products (Games, iPhones, Expensive Food, etc.). Stop trying to look rich. Stop going out to unnecessary outings. Stop associating with lazy friends.


Start waking up early. Start good habits. Start a project. Associate with good friends

There are much more examples to give, however we believe we have explained the notion sufficiently.

Utility is value and the lesson here is, you must maximise your utility in the present & the future.

Principle 3

Human Capital

Human Capital is an Economic Passport

What is Human Capital?

Human capital is the sum total of skills embodied within an individual: education, intelligence, charisma, creativity, work experience, entrepreneurial vigour. (Wheelan, 2019).”

The above skills are absolutely necessary for an individuals success.

Wheelan makes the point that people are poor not because they can’t find good jobs but rather the real issue is a lack of skills and human capital.

True, people are poor in America because they cannot find good jobs. But that is the symptom, not the illness. The underlying problem is the lack of skills” (Wheelan, 2019).

There is an important difference between the individual who possess useful, in-demand skills and knowledge than someone who does not have any skills or knowledge.

The one with more useful skills and knowledge finds jobs easier because the human capital he posses is of high quality and of high demand.

If you work in a fast-food restaurant and some incident occurs which prompts management to fire some workers, you will be fired without a second thought. That is because you are not valuable to them, you can easily be replaced because flipping burgers is not akin to splitting atoms.

However, if you work as an electrical engineer and management may need to fire some people, they will be reluctant to fire you as you have the education and the skills that they really require.

We will return to an important quote we mentioned in the beginning of this principle.

Human capital is an economic passport” (Wheelan, 2019).

If you posses a great human capital, you are highly demanded and your economic passport can take you many places just as a regular passport will.

If you started your own million-dollar empire in an industry and say for instance you lost all of that.

It will be no issue.

Other companies or entrepreneurs will be interested to work with you as they know you possess great human capital.

Wherever you are in the world you could show people your economic passport and easily find work, however if you don’t have no skills or education, you most likely will be working low level jobs.

The Economic Perspective

The concept of human capital recognises that not all labour is equal. But employers can improve the quality of that capital by investing in employees—the education, experience, and abilities of employees all have economic value for employers and for the economy as a whole” (Investopedia).

It is in the best interests of employers to improve the quality of human capital. Because as human capital increases, productivity increases. And as you may know, when productivity increases costs are reduced and profits may rise.

The human resources departments of many corporations are invested in providing seminars and conferences for employees because “Productivity growth depends on investment in physical capital, human capital, in research and development, …” (Wheelan, 2019)

We will mention one last quote reemphasising the importance of investment into human capital.

In a sample of 64 countries, there is clear evidence that output growth is positively correlated with the change in educational attainment, even when one conditions on physical capital accumulation (Temple, 1999)

How can we apply the Human Capital Principle?

The first application of this principle is to get an education, preferably in an industry that is in demand.

Regardless if you wish to follow you passions or not, you should still pursue an education because some passions cant be relied upon for a basic income. You should receive a degree of sorts, find work in relevant industries and work on your passions on the side.

The world is a competitive arena. If you cannot compete in the labour market then you will not be able to get a job, if you do somehow to manage to get a job, it will not be a good paying job.

The uneducated & unskilled always tumbles and trips in life.

It is absolutely necessary for you to become ‘So Good They Can’t Ignore You’ as Cal Newport would say.

Forget these Gary Vee fanboys saying that they want to skip an education.

Skipping education is understandable, especially if you can’t afford the tuition, but we advise everyone who can afford an education in a university or a trade to do so.

Alternatively if you cannot acquire an education, you should be able to learn some important skills and showcase those skills with a portfolio of some sorts. There are plenty of online courses that one can take and there are plenty of other methods of acquiring quality human capital.

Don’t give me examples of Bill Gates and Steve Jobs becoming successful without an education. You most likely are no where near on their level. They are revolutionising the technology industry while you are struggling to start a drop shipping store.

The next important application of this principle is to aquire work experience.

Many of you may know, graduating from college does not secure you a good job. The internet is filled with the complaints of graduates not being able to find work. This is mainly due to two reasons; a) the labour market is competitive and b) employers have the freedom to choose from many applicants in the job market.

There are tons of graduates.

What differentiates between the ones who get jobs and the ones who don’t is the amount of experience they have on their belt.

Now of course, we are aware that nepotism is a main reason why some people may not get jobs, the Wall Street scene in America is largely built on networks and connections. Posh students already have a guaranteed spot with a company, so some of them tend to party their way through college and afterwards slide into a cushy desk job.

The advice for this unfair situation is the same. Make sure you are so good that these companies that involve themselves in nepotism cant ignore you. In some cases they will hire you, because you are so much better than one of their family members or friends.

Work experience is not only important for staying competitive in the job market, it is also important for building your character, developing discipline, training the mind and transforming yourself into the best version of your self.

In the process (of an apprenticeship) you will master the necessary skills, discipline your mind, and transform yourself into an independent thinker, prepared for the creative challenges on the way to mastery” (Greene, 2012)

This quote leads us to the last practical application of The Principle of Human Capital

You must develop social intelligence, charisma and entrepreneurial vigour.

You may be smart and skilled, but if you can work well with people then who would want to hire you.

If your emotional abilities aren’t in hand, if you don’t have self-awareness, if you are not able to manage your distressing emotions, if you can’t have empathy and have effective relationships, then no matter how smart you are, you are not going to get very far (Goleman, 2006).

I have seen people with no skills or experience get hired.

Its shocking and it frustrates me sometimes. How can someone with less skills get the job instead of me who has more skills?

The answer is simple. People with social intelligence & charisma can interact with customers, clients and other team members much better and by doing so they create a productive workplace and can turn customers in to repeating customers.

The different ways you may improve your social intelligence and charisma include:

  • Improving communication skills

Communication is the most important skill in life” (R. Covey, 1989/2004)

  • Improving listening skills

Transforming your self into a deep listener will not only prove more amusing as you open your mind to their mind but will also provide the most invaluable lessons about human psychology” (Greene, 2018)

  • Improving your body language presentation.

Our nonverbal cues are a bit like magnets. They can repel people. “Wow, that guy is angry – or he thinks he’s pretty important – I think I’ll steer clear of him.” They can also attract people. Non verbals signal that you are open to someone – that you like them – and they have a feeling that you like them if they have a feeling that you are like them. This goes a long way toward helping us make a connection with someone” (Hoobyar & Dotz, 2013).


We have outlined three important success principles that are sourced from Economics.

These lessons are universal lessons that can be applied to any situation and we advise our readers to constantly keep these principles close by.

The three economic priniciples for succcess were:

  • Economics of Information: “Markets tend to favour the party that knows more.”
  • Oppurtunity Cost / Utility: Intelligent people make decisions based on opportunity costs.”
  • Human Capital: “Human Capital is an Economic Passport.”

We will be expanding on the notion of sourcing success lessions from Economics in an upcoming book entitled 10 Economic Principles for Success.

If you want to get this book for free when it is released, subscribe to my fortnightly newsletter. My Current subscribers got this book for free.

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Practical Concentration Tips

Concentration is fixating your thoughts on a single idea or point.

In this article, we will outline what concentration really is, and then provide a good list of techniques and exercises from the Yoga perspective and then we will look at other perspectives for the neophyte to get started with.

Most of the works cited in this article can be found on the Free Resources page on this site.

William Walker Atkinson in Thought Culture references a writer’s bold statement about attention.

It constitutes the better half of all intellectual power”.

The benefits of attention are many, from increased productivity, emotional management, improved listening ability, improved perception and stronger willpower and impulse control.

In three experiments aimed at answering the hypothesis, “that thus observing one’s thoughts prevents spontaneous approach reactions to attractive, impulse-eliciting stimuli.”, it was found that, “Applying the mindful attention strategy most strongly reduced impulses toward the specific stimuli studied.”

There are many more benefits to be discussed, however we wish to focus our article on the yoga perspective on concentation & the practical application of concentration.

Let us continue on to Yoga perspective.


The Yoga Concentration Perspective

Crowley writes,

“We may try the result of gathering together all the powers of the mind, and attempting to focus them on a single point.”


It is recommended that you read and apply the previous techniques such as PRATYAHARA, YAMA AND NIYAMA and ASANA before you begin your exercises in DHARANA.

Crowley includes the definition of DHARANA from a renowned yogi and yoga teacher, to further the readers understanding.

Patanjali says: “Dharana is holding the mind on to some particular object. An unbroken flow of knowledge in that subject is Dhyana.”


So, you see here, DHARANA is the process of controlling the mind to focus on a particular object and the result of that is DHYANA which is the state in which one does not associate one thing to another thing.

Fixing your attention onto a single idea may seem simple, but it gets more difficult the longer you focus and the harder the idea you are focusing on.

Other thoughts will invade the mind, so that the object is altogether forgotten, perhaps for whole minutes at a time; and at other times the object itself will begin to play all sorts of tricks



Practical Exercises

We will look at the exercises Crowley mentions in Liber Evel Exercitiorum:

  1. Constrain the mind to concentrate itself upon a single simple object imagined.
    The five tatwas are useful for this purpose; they are: a black oval; a blue disk; a silver crescent; a
    yellow square; a red triangle.
  2. Proceed to combinations of simple objects; e.g. a black oval within a yellow square, and so
  3. Proceed to simple moving objects, such as a pendulum swinging, a wheel revolving, etc.
    Avoid living objects.
  4. Proceed to combinations of moving objects, e.g. a piston rising and falling while a pendulum
    is swinging. The relation between the two movements should be varied in different

The techniques do get harder as you progress, we will share some advice on how to stay persistent and successful in your training.

Please understand that in doing this practice you are supposed to be seated in Asana, and to have note-book and pencil by your side, and a watch in front of you. You are not to practise at first for more than ten minutes at a time, so as to avoid risk of overtiring the brain.



The student is supposed to count the number of times that his thought wanders; this he can do on his fingers or on a string of beads. If these breaks seem to become more frequent instead of less frequent, the student must not be discourage; this is partially caused by his increased accuracy of observation


While the Yoga perspective of attention control is really important, we will also look at other perspectives.


The first advice in training concentration is by focusing on one thing at a time.

Multitasking is praised in the modern world, but it comes with a hefty cost.

You may be able to multitask but what is the quality of your work ?

“The first role in the cultivation of the attention is that the student shall carefully acquire the habit of thinking of or doing but one thing at a time”.

Thought Culture

The second advice in improving attention and concentration is fixing your attention into one object for an extended amount of time.

The legend of the evil-eye derives from the ability of wizards and sorcerers to give a fixed dead stare. This ability can be practiced against any object — a mark on a wall, something in the distance, a star in the night sky — anything. To hold an object with an absolutely fixed, unwavering gaze for more than a few moments proves extraordinarily difficult, yet it must be persisted in for hours at a time.


Other methods of improving one’s attention involves being attentive in their daily life.

When you are conversing with someone, really listen.

When you are reading, read attentively.

When you hear the sounds around you, separate them and focus on them individually.

The last advice we will give regarding attention is the advice of the author of Thought Culture.

“To develop and cultivate the power of attention and concentration, (1) Analyze; (2) Analyze; and (3) Analyze. Analyze everything and everybody with which or whom you come in contact.”



To recap.

Attention (DHARANA) is the fixation of the mind on one idea, thought or point. The benefits of good attention are many. Benefits include; better productivity, relaxed & composed mind, impulse control, etc.

The first set of exercises we mentioned was from the Yoga / Thelema perspective, and those can be found from BOOK 4 & Liber Evel Exercitiorum:

The second set of exercise were general exercises. They include;

  • Focusing on one thing at a time. Avoid multitasking.
  • Fix your attention on one object for an extended amount of time.
  • Be attentive in your daily life.
  • Analyse everything & everyone

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The Complete Guide on Introspection

The Complete Guide on Introspection

Life is too fast to sit, relax and observe the insides of the mind.

However, for the neophyte who is interested in becoming the master of his mind rather than the mind being the master of him, introspection is a must.

Some resources used in this article can be found for free on the Free Resources page.

What is Introspection

Introspection is the practice of analyzing the contents of one’s mind. This can be analysing your fears, trauma, strengths, weaknesses, memories and dreams and fantasies.

From the analysis of the contents of the mind, one can improve on his weaknesses, attain closure with his memories and trauma, distinguish between his fanciful dreams and his real dreams.

Study yourself. Find your strong points and make them stronger as well as your weak ones and strengthen them. Study yourself carefully and you will see yourself as you really are.     

William Walker Atkinson

How can one improve himself without becoming known of his shortcomings?

How can one improve himself if he does not even know himself?

How can one harness a control over his mind if he does not know the contents of his mind?


What is the Yoga Perspective on Introspection

In the Yoga tradition, Introspection could be likened to the practice of Pratyahara.

Aleister Crowley defines Pratyahara as an:

introspection, a sort of general examination of the contents of the mind which we wish to control.


Pratyahara is considerd to be one of most important practices in the yoga tradition.

Pratyahara itself is termed as yoga, as it is the most important limb in yoga sadhana.

Swami Sivananda

Pratyahara enables individuals to become keen observers of the deep mind so to assist in checking for the rise of thoughts before acting on them.

We believe that this diagram from BOOK 4 explains this process effectively.

  1. BD represents the Control of the Mind. It starts at zero and improves nearly exponentially.
  2. EF represents the Power of Observation. Generally in the case of educated people, it begins above zero and slowly rises.
  3. The distance between H1 and what seems to be I1 represents the level of dissatisfaction of the student with his power of control over his mind. As you can see, as EF & BD rise, the level of dissatisfaction decreases.

These three factors reveal three important points:

  • As the Power of Observation slowly rises, the Control of the Mind quickly rises. This shows us that a small improvement in the Power of Observation leads to a great improvement in the Control of the Mind. Clearly this signifies the importance of observation.
  • As the levels of Observation and Control of the Mind increase, the amount of dissatisfaction of the student will decrease. This is an important point. Many students will be dissatisfied in the beginning with their progress and give up early. We advise the student to persist in his training as dissatisfaction will become non-existent only if the student persists in his training.
  • A concluding point which is similar to the first, is the notion that improving the Power of Observation is the main exercise required. Once you observe, you can easily control. But what you cannot observe, you cannot control.

Now let us look into how we can improve the Power of Observation and the Control of the Mind.


How can you perform Self Introspection ?

1. The control of speech, action, and thought.

“The Unicorn is speech. Man, rule thy Speech! How else shalt thou master the Son, and answer the Magician at the right-hand gateway of the Crown?

The Horse is Action. Man, rule thine Action. How else shalt thou master the Father, and answer the Fool at the Left Hand Gateway of the Crown?

The Ox is Thought. Man, rule thy Thought! How else shalt thou master the Holy Spirit, and answer the High Priestess in the Middle Gateway of the Crown?”

Liber III

There are two aspects to this technique.

First is the aspect of using general exercises to train the mind.

For example, this is what Crowley mentions in LIBER III:

Here are practices. Each may last for a week or more.

(a) Avoid using some common word, such as “and” or “the” or “but”; use a paraphrase.
(b) Avoid using some letter of the alphabet, such as “t”, or “s”. or “m”; use a paraphrase.
(c) Avoid using the pronouns and adjectives of the first person; use a paraphrase.
Of thine own ingenium (genuis) devise others.


These are general exercises, and anyone can devise their own. The purpose of these types of exercises is to only train the mind.

It is recommended that you read LIBER III, which is only a few pages for the full list of exercises.

The second aspect is using specific exercises which have multiple benefits.

The main benefit would be training the mind and the additional benefits may include a decrease in stress, joy, improvement of physical and mental health and so forth.

For example, the exercise of ‘controlling your thought on a single point’ includes the main benefit of a stronger mind, but can also include benefits like, improved concentration, more positivity, better motivation and so forth.

“The man of self-control, moving among objects with his senses under restraint, and free from attachment and hate, attains serenity of mind.”

Bhagavad Gita

We will put the Yoga perspective to the side and consider other occult and philosophical views of Introspection


2. Confront Your Dark Side

“Everyone carries a shadow, and the less it is embodied in the individual’s conscious life, the blacker and denser it is. At all counts, it forms an unconscious snag, thwarting our most well-meant intentions.”


It is of upmost importance that everyone confronts their dark side, even though if it’s extremely difficult to do so.

“It is almost unnatural for us to look inward at this side of ourselves. But remember that you are only half a human if you keep this buried.


To confront your dark side look for signs of the shadow self.

Robert Greene lists some of the different signs below:

  • Signs of Snobbery. If you have the extreme desire to differentiate yourself from others.
  • Tough Masculinity. If you feel that you need to compete excessively and act aggressively.
  • The Rigid Rationalist. If you have the need to be rational at all times and reject your emotions all the time.

There are many more, so we will advise the reader to read the full book for the full list.

Franz Bardon writes about confronting ones deepest evils as well.

“In the first days of psychic training, let us deal with the practical part of introspection or self-knowledge. Arrange for a magic diary and enter all the bad sides of your soul into it.”

“Make notes of all your weaknesses, down to the finest nuances and variations. The more you are discovering, all the better for you. Nothing must remain hidden, nothing unrevealed, however insignificant or great your faults or frailties may be.”

Initiation into Hermetics

3. Stay away from the media.

Advertisers bombard us with highly effective subliminal messages. Our continual connection to social media makes us prone to new forms of viral emotional effects. These are not media designed for calm reflection. With their constant presence, we have less and less mental space to step back and think.


The way in which social media and other forms of media hook us on to their pages is not through deep thought and introspection.

The news spends a maximum of 2 minutes to outline a story, they mention a couple of buzzwords like, “terrorist, Arab, violent” and then they move to the next story which provokes completely different emotions than the initial story.

So people who watch the news do not get any real facts and knowledge about a situation. All they hear is a couple of buzzwords and begin to start making baseless associations in their mind.

The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs, and codes of behaviour that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda.

Noam Chomsky

They play with your emotions, and tell you that the solution to your problems and the issues in society is in something superficial or vain.

Rather the solution to your problems and possibly all of society’s problems is introspection.

Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.

Carl Jung

4. Examine one thought (BONUS)

After running over a lot of different thoughts, pick out one to be digested thoroughly that day”.

Letters From A Stoic

While this may not be introspection, it is essential to focus and analyse your thoughts. Anyone who does not, is thinking on a basic level.

If you were to analyse your thoughts, you will realise you don’t need to listen to these ‘self-help gurus’ or read many books for advice.

All the answers you need are within you


Introspection is possibly the solution to most of the problems in the world.

Introspection is a catalyst for change.

Once you know of a bad habit or thought process, half of the work has already been done towards the elimination of said habit or thought process

To recap, the exercises we put forth in this article were:

  1. Controlling speech, thought and action.
  2. Confront your dark side.
  3. Stay away from the media.
  4. Examine one thought. (Bonus)

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7 Mental Alchemy Principles

This article contains extracts from the e-book: Practical Mental Alchemy

In this article our aim is to give our readers a brief outline of the 7 Universal Principles:

  1. The Principle of Mentalism.
  2. The Principle of Correspondence.
  3. The Principle of Vibration.
  4. The Principle of Polarity.
  5. The Principle of Rhythm.
  6. The Principle of Cause & Effect.
  7. The Principle of Gender.

These 7 Principles are used for the purpose of Mental Transmutation.

Mental Transmutation means the art of changing and transforming mental states, forms, and conditions into others.

Just as how copper is transmuted into gold. Negative mental states can be transmuted into positive mental states.

Mind may be transmuted, from state to state; degree to degree; condition to condition; vibration to vibration.”

The Kybalion mainly looks at the theory of these important principles. It is our aim to provide the practical techniques that can assist you in mental transmutation. This article lists the main techniques that correspond to each principle. If one wishes to read the full explanation, he is advised to read through the free eBook: Practical Mental Alchemy

If the reader is after hermetic alchemy, then this article and the Kybalion is not suited for his purposes. We will outline the true essence of Hermeticism in a later article.

While The Kybalion is not a great book on Hermeticism, it is a powerful book containing powerful principles that every neophyte should understand and apply.



The Principle of Mentalism

“If the Universe is Mental in its nature, then Mental Transmutation must be the art of CHANGING THE CONDITIONS OF THE UNIVERSE, along the lines of Matter, Force and Mind.”

This principle is the backbone of all other principles.

The neophyte must understand that the Universe is a Mental Creation.

You may ask, “What is meant by the statement: The Universe is a Mental Creation?”

In the perspective of the Kybalion:

The Universe is Mental—held in the Mind of The All.”

The All creates the Universe mentally, in a manner akin to the process whereby
Man creates Mental Images.

These two quotes show us that alchemy is in fact a mental activity.

The rest of the principles build up on the Principle of Mentalism as you will see below:

  • Correspondence: Utilizing the knowledge of the two minds to change deeply rooted thought processes & habits.
  • Vibration: Changing mental states and moods by raising or reducing the vibration of the individual.
  • Polarity: Changing mental states by switching from one mental state to its polar opposite.
  • Rhythm: Neutralizing the negative effects of the constant ups and downs of life. 
  • Cause and Effect: How we can avoid being affected by internal and external situations and instead become the cause for external and internal situations.
  • Gender: How we can balance our mind and obtain the appropriate level of objectivity and subjectivity. 

All the principles correlate together perfectly and they all work towards achieving the same goal: Mental Transmutation.

The Principle of Correspondence

“As Above, so Below., as Below, so Above”

Whatever occurs repeatedly in the conscious mind will be imprinted in the subconscious mind, and whatever is in the subconscious mind will manifest in the conscious mind.

The principle also means:

The rate of vibration at your mental plane will affect the rate of vibration at the physical plane and vice versa.

If the mental vibrations are low, then so will the physical vibrations be low.

Why do think many people suffer from a lack of energy and motivation?

Why are more and more people suffering from mental illness?

If their physical vibrations are low then so will their mental vibrations be low. When the vibrations of the body and mind are low this affects the body in totality keeping it at a weak and feeble state.

Correspondence is simple. Make sure you fill your subconscious mind with positivity so that you can manifest positivity in your daily thought patterns.

Read The Power of Your Subconscious Mind by Joseph Murphy for more on this.

The Practical Application:

1. Create Good Habits & Leave Bad Habits.

Whatever you busy yourself with physically and consciously, will manifest in
the subconscious.

Habits are so powerful that if you did not apply anything but this technique, you will be performing greatly.

Habits can change your life at an exponetial rate.

“Habits are the compound interest of self-improvement”

James Clear

2. Make Changes to Your External Environment

The subconscious is like a sponge, it absorbs any external stimulus and imprints your mind with such stimulus.

If your external environment is clean, peaceful, and organized, so will be your mind.

By making changes to your external environment, you also make changes to your internal environment.

The main aspect of this technique is cleaning and making sure the areas where you
spend most of your time are organized and emanate positive vibrations.

3. Substitute negative beliefs with its positive counterpart.

To substitute beliefs:

  1. You must enter into a state where your conscious mind is submerged. Enter into
    a sleepy, drowsy state, either through meditation, hypnosis or before sleep. “In this
    state the negative thoughts, which tend to neutralize your desire and so prevent
    acceptance by your subconscious mind are no longer present” (Murphy, 2011).
  2. Then, sum up your idea or belief you wish to impregnate the subconscious mind
    in a short, easy to say, lullaby.Charles Baudouin, a professor at the Rousseau Institute in France concocted this method in 1910, he mentions that the short and easy lullaby eases the process of
    impregnating an idea into the subconscious.
  3. While you are in a sleepy drowsy state, repeat the lullaby over and over again. Depending on how deeply the negative belief has been ingrained, you will start tosee some positive results in a week to a months’ time. Of course, results will vary from person to person. For me, I started to see some results in a fortnight.

The Principle of Vibration

“To change your mood or mental state–change your vibration.”

“One may change his mental vibrations by an effort of Will, in the direction of deliberately fixing the Attention upon a more desirable state.”

The Practical Application:

1. Mental State Check & Switch

2. Raise Your Vibration.

The Principle of Polarity

To destroy an undesirable rate of mental vibration, put into operation the Principle of Polarity and concentrate upon the opposite pole to that that you desire to suppress. Kill out the undesirable by changing its polarity.”

“If you are possessed by Fear, do not waste time trying to “kill out” Fear, but instead cultivate the quality of Courage, and the Fear will disappear.”

“The mastery of Polarization is the mastery of the fundamental principles of Mental Transmutation or Mental Alchemy”

Practical Application

1. The Symbolism Technique

2. Perform Actions that Correspond to your Desired State

3. Focus on the Desired State.

The Principle of Rhythm

“The Master by rising mentally to the higher plane causes the swing of the mental pendulum to manifest on the Lower Plane, and he, dwelling on his Higher Plane, escapes the consciousness of the swing backward.”

This involves raising the vibrations to a certain level, so that one enters a higher plane. Once he is in the higher plane, the events of the lower plane won’t affect him as much.

“It is akin to rising above a thing and letting it pass beneath you.”

The Principle of Rhythm is always active, however its effects can be avoided.

Practical Application

1. The Law of Neutralization

2. Always Remember the Principle of Rhythm

3. Ride The Pendulum


The Principle of Causation

“Nothing escapes the Principle of Cause and Effect, but there are many Planes of Causation, an one may use the laws of the higher (cause) to overcome the laws of the higher to overcome the laws of the lower (effect)

“The masses of people are carried along, obedient to their environment; the wills and desires of others stronger than themselves; the effects of inherited tendencies; the suggestions of those about them: and other outward causes; which tend to move them about on the chess-board of life like mere pawns.” 

By rising above these influencing cause, the advanced Hermetitist seek a higher plane of mental plane of mental action, and by dominating their moods, emotions, impulses and feelings, they create for themselves new characters, qualities and powers, by which they overcome their ordinary environment, and thus become practically players instead of mere Pawns.”

Practical Application

1. Become a Cause not an Effect.

The Principle of Gender

There is this dual aspect in the mind of every person. The “I” represents the Masculine Principle of Mental Gender—the “Me” represents the Feminine Principle

“The tendency of the Feminine Principle is always in the direction of receiving impressions, while the tendency of the Masculine Principle is always in the direction of giving out, or expressing”

“The Feminine Principle conducts the work of generating new thoughts, concepts, ideas, including the work of the imagination, . . . and the Masculine Will in stimulating and energizing the creative portion of the mind.”

The Feminine is not better than the Masculine Principle and the Masculine is not better than the Feminine Principle, They complete each other,

If one had high levels of the Feminine Principle, they would be in their head most of the time, very creative and thoughtful, however they won’t be able to act on their ideas and their creativity.

If one has high levels of the Masculine Principle, they would be very motivated, objective and active, but they won’t have any ideas or creativity that would make their work creative or deep.

Practical Application

1. Work within Your Strengths.

2. Balance Masculine & Feminine Principle.